Bang & Olufsen's latest wireless earbuds come with a jaw-dropping $1,500 price tag

[Shawn Knight]

TL;DR: Bang & Olufsen is now taking pre-orders for its latest luxury earbuds. The new Beo Grace true wireless earbuds pair advanced noise cancellation and premium craftsmanship with a staggering $1,500 price tag, six times higher than Apple's AirPods Pro 3. By leaning hard into exclusivity and design, Bang & Olufsen is betting there's still room at the top for ultra-high-end audio gear – even as mainstream brands dominate on features and price.

The Danish consumer electronics specialist crafted the buds from polished aluminum, fitting each with 12mm titanium drivers positioned behind precision-milled grills.

Bang & Olufsen also updated the ear tips, adopting an oval profile to improve fit and seal. Each tip features nylon mesh to help keep out dust and debris, contributing to the earbuds' IP57 rating – the same protection you get with Apple's AirPods Pro 3.

Beo Grace earbuds feature spatial audio, have three microphones in each bud, utilize Bluetooth 5.3 wireless technology, and are said to be inspired by the acoustic principles behind the company's Beoplay H100 headphones. Their adaptive ANC, meanwhile, is reportedly four times more effective than what shipped with the brand's previous best earbuds.

According to Bang & Olufsen, it all comes without hiss and unnatural pressure in your ear that you might experience with similar products from other companies. If you have never experienced bad ANC, let me be the first to tell you that it can be very disorienting – nauseating, even.

Battery life is rated at up to 4.5 hours of playback with adaptive active noise cancellation enabled, or up to 17 hours if you include extra juice supplied by the included charging case. For comparison, AirPods Pro 3 afford up to eight hours of listening on a single charge with ANC on and up to 24 hours when paired with the bundled MagSafe charging case.

Pricing is set at an eye-watering $1,500. They are due to ship on November 17 – in time for the holidays – and you can even get free gift wrapping. Again, they come backed by a three-year warranty, and in-store experiences are available at select retailers should you prefer to try before you buy.

Permalink to story:

Bang & Olufsen's latest wireless earbuds come with a jaw-dropping $1,500 price tag

 

[toooooot]

Alright, give it to r-tings and compare to other most expensive earbuds. It is just an ego booster, no way it is much better than a 200-dollar pair.

 

[3ogdy]

I will sue B&O for physical harm they caused me (my jaw, specifically) by announcing this heart attack- inducing price tag for a pair of $100 BT earphones.

 

[N8tiveT3ch]

That is some very expensive e-trash

 

[p51d007]

Just take your cheap earbuds the stick out like this, spray paint them silver, create a decal that says bang & olufsen, stick that on the side, save the money on the overpriced ones...then you can mingle with the rich & famous crowd LOL.

 

[m4a4]

A fool and his money...

 

[toooooot]

Just take your cheap earbuds the stick out like this, spray paint them silver, create a decal that says bang & olufsen, stick that on the side, save the money on the overpriced ones...then you can mingle with the rich & famous crowd LOL.

Better yet, there will be models with very similar hardware since most of these are made in China in only a dozen of factories. It might even be the same shape like many Chinese earbuds did after Apple released its first earbuds.
The only thing missing will be B&O software though.

 

[Subset6]

This or a 5090… decisions decisions.

 

[axiomatic13]

I will never understand people buying these for $1500 when a professional set of "stage ready" Shure IEM's are $780.

 

[3ogdy]

This or a 5090… decisions decisions.

Probable correct answer : S&P 500.

 

[netman]

"Bang & Olufsen's latest wireless earbuds come with a jaw-dropping $1,500 price tag"

I guess my antique RL-150 stereo speaker set is now worth more than what I paid for them...!