1. TechSpot is dedicated to computer enthusiasts and power users. Ask a question and give support. Join the community here.
    TechSpot is dedicated to computer enthusiasts and power users.
    Ask a question and give support.
    Join the community here, it only takes a minute.
    Dismiss Notice

Brave rejects Google's anti ad-blocking proposal, boosts built-in ad-blocker performance...

By Polycount ยท 9 replies
Jul 1, 2019
Post New Reply
  1. Though the importance of advertisements cannot be overstated for many modern websites, it's clear that ordinary users have grown to dislike them quite a bit. Indeed, nowadays, a large portion of the internet-browsing public uses some form of ad-blocker.

    Ad-blocking has become so prominent that many, if not most, major browser developers have implemented built-in tools that do the job. On top of that, many users take advantage of script and tracker-blocking extensions like Ghostery.

    As you can imagine, this trend is not exactly great news for companies that rely heavily on advertising dollars to survive -- Google, for example. Perhaps in an attempt to combat this practice, the tech giant announced "Manifest V3" earlier this year. Manifest V3 is a suggested update to Chromium-based browsers that would all but stop ad-blocking tools that rely on the "WebRequest" API from functioning properly.

    Some browser makers aren't too pleased with Google's ideas, and have decided to openly reject them. Indeed, today, Brave announced that its own ad-blocker, Brave Shield (which uses WebRequest), has received a massive performance boost.

    Brave accomplished this task by rebuilding its ad-blocker algorithms from the ground up in Rust; Mozilla's coding language. This retooling has resulted in "69x" faster ad-blocking performance. In theory, this should make ad-heavy pages load quicker than ever -- but you don't have to take Brave's word for it.

    You can test the latest version of the browser by downloading either Brave Nightly or Brave Dev, both of which are essentially early and potentially unstable versions of the software. If you don't want to deal with bugs, these ad-blocking speed improvements should roll out to stable branches of Brave sometime soon.

    Permalink to story.

  2. FF222

    FF222 TS Addict Posts: 186   +114

    Of course they rejected it, because Brave is also making money through ads. And the less other ads they block, the less will be their own ads worth (see laws of supply and demand). So, it's just business as usual, conducted by a greedy company. Brave, in this case.
    JaredTheDragon likes this.
  3. Eldritch

    Eldritch TS Addict Posts: 134   +131

    Sure, but as Google wants us to suffer through all the Ads and malwares while Brave wants us to suffer only syndicated Ads wouldn't it makes Brave lesser of the two evils?

    Also, if this proposal of disabling ad blockers becomes reality, will force most of us to abandon Chrome. Its nothing special when compared to Firefox.
  4. Dosahka

    Dosahka TS Addict Posts: 158   +60

    Or the new chromium based Edge can be an alternative
  5. Dan Keav

    Dan Keav TS Rookie

    I was really getting frustrated with all this and gave FireFox another shot. They also have a fun thing, "Track This" trackthis.link It opens 100 tabs in an odd sort of you/persona. It leads advertisers and trackers to think your a dooms day prepper or filthy rich. Or a couple of others. It's a for when your board thing. (ya then have to close 100 tabs, LoL)

    But am liking Firefox for the most part. Think Google just got to embracing the dark side was enevitable
    JaredTheDragon and Eldritch like this.
  6. JaredTheDragon

    JaredTheDragon TS Guru Posts: 621   +398

    Imagine even SEEING ads in your browser in 2019.
  7. OutlawCecil

    OutlawCecil TS Evangelist Posts: 696   +500

    Because Microsoft's 3rd attempt will be better than the previous 2? I doubt it. I love how they've been pushing the idea that Edge was so much better than Chrome, and now they themselves ditched Edge to go to Chromium. Hilarious.
  8. OutlawCecil

    OutlawCecil TS Evangelist Posts: 696   +500

    Brave + Adguard extension (not app) has done wonders for me. Perfect match. (Substitute uBlock as preferred too)
    urbanman2004 likes this.
  9. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 11,512   +5,076

    "Though the importance of advertisements cannot be overstated for many modern websites"
    The problem with advertisements is the fact that people are not buying into the trash being displayed. We don't want to see someone else's shopping list built for their commission. Their shopping list is irrelevant to our needs/desires. We will search for our own shopping list.
  10. urbanman2004

    urbanman2004 TS Booster Posts: 118   +35

    Only found out a/b Brave Browser due to the LonTV's YouTube channel, and w/ an article such as this, I don't regret the decision I made to switch over

Add your comment to this article

You need to be a member to leave a comment. Join thousands of tech enthusiasts and participate.
TechSpot Account You may also...