Cyber Monday sales hit record-breaking high of $6.59 billion

Shawn Knight

Posts: 14,459   +171
Staff member

Cyber Monday 2017 will go down in the record books as the largest online shopping day in history. According to online shopping data from Adobe, it is projected that consumers spent $6.59 billion by the end of the day.

As of 10 p.m. Eastern on Monday (the time and date of the latest report), that was good for a 16.8 percent year-over-year increase.

For comparison, Black Friday and Thanksgiving Day generated revenue of $5.03 billion and $2.87 billion, respectively. The holiday shopping season as a whole (from November 1 through yesterday) has generated a total of $50 billion in online revenue with Adobe predicting this will be the first-ever holiday season to break $100 billion in online sales.

Adobe says some of Cyber Monday’s top sellers include the Nintendo Switch, PJ Masks, Hatchimals & Colleggtibles figurines, Super Mario Odyssey, Apple AirPods and streaming devices like Rokus and Chromecasts.

It’s been a solid season thus far for mobile shoppers. According to Adobe, 47.4 percent of website visits to retail sites occurred on mobile devices, a new record. Smartphones and tablets also accounted for a third of shopping revenue brought in.

Mickey Mericle, vice president of marketing and customer insights at Adobe, said shopping and buying on smartphones is becoming the new norm and can be attributed to continued optimizations in the retail experience on mobile devices and platforms. The executive added that consumers are also becoming more savvy and efficient online shoppers as they increasingly know where to find the best deals and what they want to purchase.

Permalink to story.



Posts: 739   +570
Emails I got (from just one company) that week...KILL ME NOW!
"Black Friday, a week early? Yep!" , "Today only, sneak peek at Black Friday deals" , "Black Friday deals now!" , "Exclusive 1-day-only early Black Friday deals!" , "Black Friday countdown deals!" , "Last minute additional Black Friday deals!" , "Black Friday savings!" , "Black Friday deals are here. Go!" , "Cyber Monday, on Saturday" , "Early Cyber Monday deals!" , "BEST CYBER MONDAY EVER" , "It's not too late for Cyber Monday deals".


Posts: 3,329   +2,099
I (and many of my friends) really didn't find anything that engaging on Cyber Monday. I had my credit card ready to go, but ended up not buying anything. From my perspective, it appeared that online retailers were pulling out all the stops for Black Friday and were half-hearted with their offerings for Cyber Monday just to keep some money rolling in.

So these figures are surprising to me.


With a greater population and inflation, $100 billion isn't what it used to be.
Like that infamous US Senator was overheard saying "A billion here, a billion there and pretty soon we're talking real money" (paraphrase)

Julio Franco

Posts: 8,917   +1,841
Staff member
My suggestion, and we tried to make the point with our gift guide and deals posts during these holidays... Don't buy stuff you weren't planning on buying. Just buy what you already wanted but at a cheaper price.


Posts: 111   +97
Umm, in the US maybe. China's 11/11 from a few weeks ago reached ~$25 billion sales in 24 hours through the Alibaba sales platform alone.