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Dell urged Microsoft to avoid using 'Windows' brand for Surface RT

By Shawn Knight ยท 6 replies
Dec 18, 2012
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  1. It was recently revealed during the Dell World conference in Austin, Texas, that Dell executive Jeffrey Clarke urged Microsoft CEO Steve Ballmer to not use the Windows name as branding for Redmond's Windows RT operating system. The two allegedly met...

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  2. treeski

    treeski TS Evangelist Posts: 985   +230

    "...Microsoft kept the branding for Window RT tablets which has led to significant confusion among consumers between the tablet OS and the full Windows 8 computer OS."

    Just curious, but have there been reports or studies done about this on average consumers?
  3. psycros

    psycros TS Evangelist Posts: 1,689   +1,090

    What does "RT" even mean? Really Terrible? Retrograde Technology? Rejected Touchscreen? ReTarded? At least their not calling it "Windows 8 RT": you think there's confusion <I>now</I>? In any case, the Windows label isn't the problem - <I>Metro</I> is the problem. If it had been exclusive to Surface then nobody would have had any problems with Windows 8 except for the losses of the start button and maybe Aero. Of course, if Microsoft had been smart enough to keep the two incompatible UIs separate, they probably wouldn't have made <b>those</b> mistakes either. All told, Microsoft seems to doing a great job of promoting their competition.
  4. Divvet

    Divvet TS Member Posts: 57   +19

    RT = Run TIme.
  5. RT --> metRo Troll or supeR Troll or ballmeR's Troll :D

    of course it is Really Trolling :D
  6. TomSEA

    TomSEA TechSpot Chancellor Posts: 2,635   +697

    Really dumb move on MS's part not to take Dell's advice on this. People hear "Windows" and to them, it means the OS they've been using since 1985. Then this shows up and all people can say is, "THIS is Windows??"

    IAMTHESTIG TS Evangelist Posts: 1,157   +396

    I was a little excited when I heard about Windows 8, I thought they were going to make ONE operating system for computers, tablets, AND smart phones. Of course I was pessimistic and expected it to flop, which, it has. This is a failure of an OS as far as I'm concerned...

    I don't really care that they called it "Windows". They did the same thing with Windows CE for PDA's 10 years ago. But at least every ad for a PDA said "CE" in it. Now, there are advertisements for "Windows" tablets but they neglect to say that its "RT". This is a huge and likely intentional oversight that will cause distrust to the Windows name, and Microsoft as a whole.

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