Dyson's electric car ambitions come into focus

By Shawn Knight · 26 replies
Feb 14, 2018
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  1. British vacuum cleaner maker Dyson last September announced plans to produce an electric vehicle by 2020. The development was unforeseen although considering Dyson’s purchase of battery start-up Sakti3 a year earlier, it wasn’t terribly stunning.

    Dyson’s ambitious gamble to enter the automotive industry could either define the brand or plunge it into obscurity. Either way, it’ll begin with a trio of vehicles according to a recent report from the Financial Times.

    Through interviews with more than 20 people, the publication has learned that Dyson plans to test the waters – establish a supply chain, a route to market, identify a potential customer base, that sort of thing – with its first vehicle. As such, the debut offering will have a low production run – perhaps in the single-digit thousands, sources note.

    The company is said to be working extensively with lightweight materials with several people speculating the first vehicle may be comprised largely of plastics rather than metals. Some also said Dyson is considering using lithium-ion batteries instead of solid-state versions in the first car, suggesting a “scaling back” of technical ambitions. The latter is said to be a more advanced type of battery that would afford improved driving range and faster charging.

    Several vehicle manufacturers are reportedly developing solid-state batteries although only Toyota has announced plans to launch a vehicle powered by the tech before 2025.

    Regardless of the type of battery used, delivering a vehicle by 2020 or 2021 is a very ambitious goal, especially considering Dyson hasn’t yet selected a manufacturing site. The UK seems like a natural fit but other locations including Malaysia, China and Singapore are also under consideration. “You’ve got to do it where it’s commercially the best place to do it,” James Dyson told FT.

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  2. Reehahs

    Reehahs TS Guru Posts: 598   +339

    The real question is: "Will it suck?".
     
  3. jonny888

    jonny888 TS Booster Posts: 44   +41

    "Dyson’s ambitious gamble to enter the automotive industry could either define the brand or plunge it into obscurity."

    What?

    No really, what?

    How on earth would it plunge them into obscurity? Even if it failed they'd still have a well known brand name and be able to carry on doing what they're doing already. What a load of click-bait.
     
    Theinsanegamer likes this.
  4. ZackL04

    ZackL04 TS Maniac Posts: 332   +151

    All I want to know is who made that ridiculous looking car model??
     
    JaredTheDragon and wiyosaya like this.
  5. wiyosaya

    wiyosaya TS Evangelist Posts: 2,476   +1,141

    Dyson = yet another marketing machine.

    "Solid-state" battery is likely a supercapacitor. I doubt that Dyson has the research where with all to commercialize any of the most promising, recent laboratory developments in the field. Toyota, OTOH, likely does.
     
    JaredTheDragon likes this.
  6. captaincranky

    captaincranky TechSpot Addict Posts: 13,425   +2,986

    I look forward to all those Dyson vacuum motors sucking in unison. What a sweet song the sound of 100 maids all cleaning the same hotel room at once, would make. (y)

    Not to mention with all those tiny motors strapped together, Dyson could trademark the car, "The Dyson Heavy"! :D :cool:
     
  7. Dyson Parkes

    Dyson Parkes TS Enthusiast Posts: 22   +13

    The unfortunate thing is, despite my name being plastered on it, I still won't get a discount.
     
  8. Dyson Parkes

    Dyson Parkes TS Enthusiast Posts: 22   +13

    You realise you just complained about "captaincranky" being cranky? It's kind of his thing. He's an old hand around here.
     
    Theinsanegamer and captaincranky like this.
  9. captaincranky

    captaincranky TechSpot Addict Posts: 13,425   +2,986

    I thought "Dyson" had to be your surname to be able to really cash in. :confused:
     
    Boilerhog146 and senketsu like this.
  10. Uncle Al

    Uncle Al TS Evangelist Posts: 3,869   +2,376

    Just make sure he makes it "bagless" so I don't have to haul the old bag around in it .......
     
    senketsu and Dyson Parkes like this.
  11. Dyson Parkes

    Dyson Parkes TS Enthusiast Posts: 22   +13

    Unfortunately, it would seem that is the case. They will not confirm it, even when asked directly.
    Wouldn't even send me one of their promo/display floor mats for me to use as a welcome mat when I asked them for something as a laugh.
     
  12. captaincranky

    captaincranky TechSpot Addict Posts: 13,425   +2,986

    Dude, that car conceptualization is a work of art, sheer comic genius Yes really!

    It's contrived from parts and attachments from Dyson's line of vacuum cleaners. t's pretty much a Dyson, "Transformer". If it was bigger, and more 3-D, I'd likely give it a week or two as Wallpaper
     
    wiyosaya and senketsu like this.
  13. ZackL04

    ZackL04 TS Maniac Posts: 332   +151

    Lol I know, its just ridiculous
     
  14. senketsu

    senketsu TS Guru Posts: 554   +338

    The name Dyson is permanently in my brain as vacuum cleaners. Not sure the name will help sell cars although it will help generate publicity.
     
  15. Reachable

    Reachable TS Addict Posts: 197   +77

    I can just picture this:

    I get my new Dyson car and I'm out cruising around. Suddenly I spot this hot chick. I pull over and roll down my window and say "Hey babe, wanna go for a ride?" She looks at my Dyson and then looks at me and says "What do you think I am? Dirt?"
     
    senketsu, TempleOrion and wiyosaya like this.
  16. petert

    petert TS Addict Posts: 222   +66

    Dyson is more than capable to produce and market that. They do have an outstanding R&D and probably they already identified some place in the automotive market they can fit in.
     
  17. wiyosaya

    wiyosaya TS Evangelist Posts: 2,476   +1,141

    Maybe they can give one to SpaceX as their next test payload!
     
    Boilerhog146 likes this.
  18. Boilerhog146

    Boilerhog146 TS Evangelist Posts: 583   +198


    actually Dyson was founded in 1987, its older than you are ,you have their name plastered all over you.
     
    Dyson Parkes likes this.
  19. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 10,120   +4,028

    Maybe it will sell under the pretense of cleaning our ditches.
     
    Boilerhog146, wiyosaya and ddferrari like this.
  20. captaincranky

    captaincranky TechSpot Addict Posts: 13,425   +2,986

    Just be careful you don't get clogged up with hairballs, vacuuming on the side of the road.
     
    Boilerhog146 and wiyosaya like this.
  21. JaredTheDragon

    JaredTheDragon Banned Posts: 351   +218

    Try fake-owning an entire diamond jewelry chain, sometime. :)
     
  22. wiyosaya

    wiyosaya TS Evangelist Posts: 2,476   +1,141

    I guess it won't sell in Singapore, then!
     
  23. wiyosaya

    wiyosaya TS Evangelist Posts: 2,476   +1,141

    You own an entire diamond jewelry chain??? Awesome! (y)

    ;)
     
  24. wiyosaya

    wiyosaya TS Evangelist Posts: 2,476   +1,141

    And they can put a Mr Clean dummy in it!
     
  25. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 10,120   +4,028

    Wouldn't that be Steve Ballmer?
     
    Boilerhog146 likes this.

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