GameStop now makes more money from Pokemon cards than video games

DragonSlayer101

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Facepalm: GameStop CEO Ryan Cohen has sparked an unlikely controversy among gamers and long-time industry observers after stating that sales of physical video game discs are "totally irrelevant" to his company. While some are blaming Cohen for giving up on physical games, others argue that he is simply stating the obvious: these days, most AAA games are only available as digital downloads.

During an interview with Bloomberg News, Cohen was asked whether he worries about his company's future in an era when publishers are increasingly pivoting to digital-only releases. Cohen replied that the decline of physical games would not hurt GameStop because "software makes up less than 12%" of the company's overall business.

Explaining GameStop's current business model, Cohen noted that trading cards and collectibles account for more than half of the company's revenue, with Pokémon trading cards being the single most popular product on its store shelves. Cohen also pointed out that the $143 million the company earned in Q1 2026 represented "the highest operating earnings in the company's history."

According to GameStop's latest financial report, collectibles and trading cards accounted for around 41% of the company's revenue during the quarter, while software sales, once the company's core business, accounted for only about 12%. The figures suggest that GameStop has evolved from the country's leading video game retailer into a company whose business is now primarily driven by collectibles.

Still, Cohen's remarks caught some gamers off guard, with critics arguing that stores like GameStop should be fighting to slow the decline of physical games, since they have long been central to the company's business model. Other, more pragmatic gamers believe the CEO was simply stating the obvious, as sales of physical video games have long been surpassed by digital downloads.

Sales of physical copies of games have been declining for several years, with most AAA publishers no longer releasing physical editions of their latest titles. Recent high-profile games that launched as digital-only releases include Cairn, Marathon, Esoteric Ebb, and The Alters: Last Variable.

Rockstar Games also recently announced that the highly anticipated Grand Theft Auto VI will be a digital-only release, with the so-called physical edition containing nothing more than a code to download the game. However, following severe backlash from fans, the company hinted that it could release a true physical version at a later date.

Sony also joined the digital-only trend recently, announcing that it will no longer release physical copies of new PlayStation titles starting in January 2028. Despite protests, the decision is unlikely to be reversed, with the EU clarifying this week that it cannot prevent Sony from ending physical PlayStation game releases.

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15 years ago or so, Pokemon was big back then and then it faded away to almost nothing. No one cared about it for so long, then for some dumb reason it's re-surged. It'll fade away again.

With games being a nothing burger for them and Pokemon to soon fade away to not much again, what will Gamestop do then?
 
15 years ago or so, Pokemon was big back then and then it faded away to almost nothing. No one cared about it for so long, then for some dumb reason it's re-surged. It'll fade away again.

With games being a nothing burger for them and Pokemon to soon fade away to not much again, what will Gamestop do then?
As long as the cards are worth something it will continue making money.
 
GameStop ultimately understood that those gamers that remain and appreciate physical media ownership aren't willing to cave in to their unfair and predatory trading gaming credit, now them moving on to their next prey...Pokemon cards holders, which one day they will also look back at how GameStop took advantage of them.
 
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15 years ago or so, Pokemon was big back then and then it faded away to almost nothing. No one cared about it for so long, then for some dumb reason it's re-surged. It'll fade away again.

With games being a nothing burger for them and Pokemon to soon fade away to not much again, what will Gamestop do then?
You haven’t heard of Pokemon Go? That’s the reason it had a massive resurgence.

But Pokemon never “faded away to almost nothing”. We all just grew up and moved on. Pokemon has consistently appealed to kids: https://trends.google.com/trends/explore?date=all&q=pokemon
 
15 years ago or so, Pokemon was big back then and then it faded away to almost nothing. No one cared about it for so long, then for some dumb reason it's re-surged. It'll fade away again.

With games being a nothing burger for them and Pokemon to soon fade away to not much again, what will Gamestop do then?
Pivot to the next collectible.

They are a retail store. They don’t care what overpriced figurines are on the shelves.
 
As long as the cards are worth something it will continue making money.
The cards are only worth money so long as someone is willing to buy them. As more are printed that value will plummet. See also: Magic cards. Or even Pokemon itself. Pokemon cards have seen something like a 50% decline from their 2023 prices and every new hit "hot" card inevitably craters 6 months later becaue The Pokemon Company isnt stupid, they see this demand and are printing as many cards as they can manage, including those rares, saturating the market before making a new batch and starting the cycle over again, pumping scalpers out of hundreds of millions of dollars.
 
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