Google suggests new set of emojis to promote gender equality

midian182

TechSpot Editor
Staff member

A team of four Google employees has developed a new set of emojis aimed at promoting gender equality in the workplace. The 13 designs, which include both male and female versions, depict "a wide range of professions for women and men, with a goal of highlighting the diversity of women's careers and empowering girls everywhere."

The emojis were submitted to the Unicode Consortium – the organization that oversees the creation of new emojis - on Tuesday at its quarterly meeting. They show a range of professions, including healthcare workers, technology industry employees, scientists, and even a Bowie-inspired rockstar.

The team consists of Rachel Been, Augustin Fonts, Nicole Bleuel, and Mark Davis, who is also co-founder and president of the Unicode Consortium. “We believe this will empower young women (the heaviest emoji users), and better reflect the pivotal roles women play in the world,” the proposal explains.

According to emotional marketing platform Emogi's 2015 Emoji Report, 92 percent of online consumers use emojis. It also states that 78 percent of women are frequent emoji users, compared to just 60 percent of men.

There has been criticism over the lack of diversity available in the emoji images. Unicode addressed some of these concerned last year when it introduced a wider range of skin tones and same-sex emojis.

Speaking to the Guardian, Emojipedia founder and member of the Unicode Consortium, Jeremy Burge, said the proposal could be implemented quite quickly as it was “pragmatic from an encoding point of view.”

Unicode was also asked to consider another new emoji this week. In an open letter to the Consortium, Durex has asked for its own condom emoji design to be introduced, which it says will empower young people to talk openly about protection.

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Kibaruk

TechSpot Paladin
And where are the transgender emojis??? I think they might come in handy soon, what if I'm a small kid, and then what happens if I'm a kid with gender issues? Elderly emojis would be great too nowadays elder people get more access to technology...

[/sarcasm]
 

MilwaukeeMike

TS Evangelist
Uh, how do we know that bald smiley face isn't a woman? Not to mention, it's a nice golden yellow - a color no healthy human has ever pulled off. Emojjis are clearly biased toward Lego people.

Two years ago the only day of the year a story about gender equality emojjis would only have shown up would have been April 1st.

#FirstWorldProblems :)
 
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