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HP introduces new laser printers targeting small business and gig economy users

By Shawn Knight ยท 4 replies
Mar 20, 2018
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  1. One doesn’t have to look far to see the tremendous impact the gig economy is having on how and why people work. While its effects haven’t yet permeated every community, many in major metropolitan areas and other influential cities are witnessing its effects firsthand.

    Much of this movement is driven or facilitated by mobile devices and the flexibility to work from anywhere. Naturally, that extends to the devices and equipment that enable productivity. It comes as no surprise, then, that users are gravitating towards smaller, design-oriented products to help them get their work done.

    It’s this demographic that HP is looking to cater to with its latest offerings, the HP LaserJet Pro M15 and M28 printers.

    HP on Tuesday said its new printers are 30 percent smaller than the previous generation. They’re roughly as tall as a standard No. 2 pencil or the average smartphone – good news for those who can’t be bogged down by clunky equipment. In fact, HP says they’re the world’s smallest laser printers in their class.

    Despite the small footprint, the printers are still quite speedy and can print at speeds up to 19 pages per minute. They work across USB and 802.11 b/g/n Wi-Fi and with the HP Smart App, you can completely control the printer from a smartphone or tablet – again, handy for those who work on the move.

    HP hasn’t yet announced pricing for its new printers but has said they will be the company’s most affordable laser printers. Look for them to launch next month.

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    stewi0001 likes this.
  2. HyPeroxya

    HyPeroxya TS Enthusiast Posts: 76   +9

    Who really cares about the speed ? if it can print things in a reasonable time then its ok. If someone wants to print "lots" then they get a better printer. Mono laser over inkjet every time , ofc. cartridges are made of platinum and gold.
  3. Evernessince

    Evernessince TS Evangelist Posts: 3,797   +3,183

    The first thing on small business's minds aren't size, it's ink cost. Being small and compact is a great 2nd point but if your black ink costs $40 alone and only does 300 pages, there is zero point in getting the printer.
  4. OortCloud

    OortCloud TS Maniac Posts: 225   +107

    Absolutely - unfortunately HP have a terrible track record here - they basically make you replace half your printer everytime it runs out of toner as a justification for the outrageous prices of the replacements. We get shafted and so does the environment when all you really need is a mechanism to pour some new toner powder in. They are not alone in this either - all the printer companies are pulling the same stunt. Oh and don't believe the argument that it is necessary to replace half this stuff - that's just a convent justification for a scam. I would much rather pay a proper price for a printer that I could just put toner in, but it obviously makes less money for HP so doesn't happen.
    Theinsanegamer and regiq like this.
  5. Theinsanegamer

    Theinsanegamer TS Evangelist Posts: 1,516   +1,721

    Why would anybody trust HP now? Aside from ink, they have burned their users on poor hardware, poor drivers, and bloatware for years.

    Brother printers exist, and are plenty small already. I wont touch these with a 39 1/2 foot pole.

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