Intel accidentally uses MacBook Pro in ad for its new processor

[midian182]

Facepalm: If there's one thing companies want to avoid, it's unintentionally promoting a competitor in one of their ads. Intel, it seems, has failed to heed this advice. Having just launched a series of commercials mocking the M1-powered MacBooks, Chipzilla's new ad features, you guessed it, a MacBook Pro.

As spotted by @juneforceone, the ad that appeared on Reddit is a promotion for Intel's Core i7-1185G7 CPU, boasting "The world's best processor on a thin and light laptop." But rather than showing a Windows machine, the person in the photo is using a MacBook Pro.

Look closer at the laptop he’s using…. pic.twitter.com/DeI8VSh4tD

— june🏳️‍⚧️ (@juneforceone) April 7, 2021

It's not immediately apparent that the laptop in the image is a Mac. But as TechRadar notes, the gallery from where the Getty Images photo is taken clearly shows a MacBook Pro complete with Touch Bar—there's even an Apple Magic Mouse on show.

While it's true that the 16-inch MacBook Pro still uses Intel's processors, it does not and will not use the company's 11th-generation CPU being advertised here. With the M1 proving so successful, Apple expects to finish the transition from Intel to its own silicon in 2022.

What's especially embarrassing for Intel is that the ad comes a month after it stepped up its campaign against Apple's M1-powered Macs by bringing back actor Justin Long—the "I'm a Mac" guy from Apple's "Get a Mac" commercials—to mock Cupertino's machines in a series of ads.

Microsoft has also joined in the Apple-bashing. Its recent commercial compares the iPad Pro to the Surface Pro 7, hailing the latter device as "the better choice."

Permalink to story.

https://www.techspot.com/news/89233-intel-accidentally-uses-macbook-pro-ad-new-processor.html

 

[QuantumPhysics]

Oops

 

[VitalyT]

Oops

When you have absolutely nothing to say, but getting a comment in first for cheap likes. Get a life!

 

[stewi0001]

I wonder if it was done by an intern or someone in the marketing department that is pro Apple.

 

[0dium]

The world's best processor
On a thin and light laptop
The Apple M1 processor

 

[duckofdeath]

What's accidental about it? If you check their shop, their top tier models use Intel processors.

 

[psycros]

I guess you can take the Justin out of the Mac but..

 

[poohbear]

Meh, the LG Gram 2021 looks thinner than that and it looks much sleeker than the Macbook.

now that Justin Long...what a traitor!!!!

 

[neeyik]

What's accidental about it? If you check their shop, their top tier models use Intel processors.

From the article itself: "While it's true that the 16-inch MacBook Pro still uses Intel's processors, it does not and will not use the company's 11th-generation CPU being advertised here."

 

[ypsylon]

Good for them, clearly they are still drunk and dizzy after Apple and well everybody ditched them.

Talk about faux pas!

 

[Buhaj]

When you have absolutely nothing to say, but getting a comment in first for cheap likes. Get a life!

I suggest adding the user to the Ignore list. Feels much better.

 

[TheBigT42]

Intel commercials comparing different x86 Windows Laptops to MACs is stupid.
Intel doesn't make laptops. They shouldn't try to take credit for stuff they don't make.

 

[Fuchsia2020]

Meh, the LG Gram 2021 looks thinner than that and it looks much sleeker than the Macbook.

now that Justin Long...what a traitor!!!!

The LG Gram is slick. Looks fine, but is it just me, or the reflection from the monitor is a tad too much. I was at a Costco at the time, so maybe it is due to the bright lights above, but it still seems more than the other laptops there in the store, in regard to mirror effect.