I like how people are like, "it's not the product, it's the messaging."
You know, messaging. Which is what companies do in order to effectively sell products. The way they message effectively is determined by the era. Since we are smack dab in the middle of a false dichotomy of binary thinking companies are generally choosing the side that is forward-thinking rather than regressive, even if occasionally the forward-thinking can be absurdly or ridiculously expressed. That is to say we are clumsily moving forward with or without you amoebas. Whether Logitech is pandering is irrelevant. They're trying to make money. Of course they're pandering.
No one sat down with this idea and had the number crunchers come out and say, "this will lose us money," and then fight so hard to lose money. They've already done the math and decided this projects to be profitable. Which is the only thing it's about.
And stop saying woke you *****s. You latch upon to some buzzword and destroy the meaning of it and it just becomes a word that means "thing I do not like." Logitech is not being woke. Woke has no meaning anymore. It's just an ad hominem. Just let it go.