Microsoft Surface officially a flop, brings in just $853m in revenue

By Scorpus · 25 replies
Jul 31, 2013
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  1. Microsoft has been tight-lipped about shipping numbers for its Surface tablet, but for the first time the company is sharing just how much money the devices have brought in so far: $853 million. That's less than both their write-down for unsold...

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  2. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,515   +974

    Maybe they will bring back the start menu.
  3. Cueto_99

    Cueto_99 TS Booster Posts: 248   +12

    It was expected... People don't like Windows Apps... most of them are laggy, slow, not very innovative and only a port of android or iOS apps... The only real benefit is the office package...
    ReederOnTheRun and Wendig0 like this.
  4. amstech

    amstech IT Overlord Posts: 1,936   +1,101

    Where are all those Microsoft supporters to get on my case about poking fun at big M for making ******* knee-jerk/copy-cat spin-off decisions one after another; and thinking they can sell whatever they want because it says "Microsoft" on it?
    Dislodge the foot from your mouth before replying please.
    Wendig0 and Darkshadoe like this.
  5. paynetrain007

    paynetrain007 TS Rookie Posts: 88

    I have a pro, and it is the greatest thing since sliced bread. At my company (I work at a college) we have begun providing RT's to our admissions travelers and other people who travel for the school. They are very effective at dong everything they need. VPN connections work, as well as Citrix Receiver, Office Apps make it great for business With New features in server 2012 R2 (in Release Preview) We can get domain like control over the devices. If stupid developers would get on board and realize what Microsoft is offering as a system is better then iOS, it would be perfect. The app market is the only thing missing.
    treeski and spectrenad like this.
  6. chipkempston

    chipkempston TS Rookie

    All the speculation and simplistic explanations for the performance of the PC / Tablet market are premature. Yes, there are some serious issues with Surface, but Microsoft didn't get to be a multi-billion dollar company without making some poor decisions along the way and then correcting them and still coming out on top. I'm no MS fanboy, but I don't think all the doom and gloom is warranted yet.
    treeski likes this.
  7. wastedkill

    wastedkill TS Evangelist Posts: 1,423   +350

    If a new surface pro costs less than £500 with a keyboard I will get one as £720 for a surface pro than a extra £120 for a "non-special" keyboard is pathetic its beyond a joke I can not understand what stupid employee thought of such a price no wonder they aren't selling you have to be beyond brain dead with a IQ of 0 to buy a surface pro for that price.
  8. Only $853 MILLION.


    $853 million.

    In less than a year?

    What a flop!

    There are corporations that would be thrilled with $853 million in sales, total, this is for one product.

  9. wastedkill

    wastedkill TS Evangelist Posts: 1,423   +350

    tell me more how corporations would be thrilled with $853 million in sales with a $900+million loss.. from 1 product... go on... oh ye thats it they wouldn't would they come on man....
    Wendig0 likes this.
  10. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,890   +1,224

    This is their first tablet. We have to give it some time for the app market to catch up before we can decide if this is the next Xbox or the next Zune.
    treeski likes this.
  11. GhostRyder

    GhostRyder This guy again... Posts: 2,198   +593

    I didn't like the rt too much, but I love my surface pro. It's a great device!!!
  12. wastedkill

    wastedkill TS Evangelist Posts: 1,423   +350

    It looks great but its too expensive £720 for the tablet itself than a extra £120 for a keyboard/cover ... I don't seem to earn enough to justify the cost :/ £8k a year isn't much ya know!
  13. ikesmasher

    ikesmasher TS Evangelist Posts: 3,000   +1,318

    Revenue is not the same thing as profit. Part of business.
  14. Railman

    Railman TS Booster Posts: 708   +101

    I wonder how much the R&D came to? Was it included in the write off?
  15. I agree, Microsoft hasn't given up on Surface yet. If they keep on working on that app ecosystem and perhaps work on the price ($100+ for a keyboard?) they can probably see more favorable results, but it'll probably take time.
    wastedkill likes this.
  16. TheBigFatClown

    TheBigFatClown TS Guru Posts: 683   +253

    I have some birdseed for you. :)
  17. bexwhitt

    bexwhitt TS Guru Posts: 355   +72

    The whole point of the modern UI was for one interface for all devices, as the touch devices have bombed for Microsoft can we have the tried and mostly trusted interface back?
  18. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 9,724   +3,699

    I'm willing to bet, this had nothing to do with hardware used in the Surface. And personally, I don't think the prices are a big let down either. It is more of a combination of elements, that make the Surface an unknown product on the market. As long as MS doesn't throw in the towel, the next Surface tablet may survive.
    St1ckM4n likes this.
  19. Hallo104

    Hallo104 TS Rookie

    I have an IPad and an IPhone but I have a PC as a laptop. Although I enjoy the story of Steve Jobs, I am no Apple fan boy.

    In saying that, do you think Microsoft lacks a vision and ability to carry out that vision? It seems like Apple and Google are far more innovative than MSFT. Are they too comfortable with Windows and Office not forcing their hand in innovation? Does Ballmer need to go?

    Also, I am going on a limb here but do you think Elon Musk would be a good fit for MSFT? He seems to have the golden touch? Although I am unsure how well he could run a $77 billion dollar company.
  20. "Microsoft's first foray into producing tablets was a flop"

    Their second too. The first being the Microsoft Tablet PC back in 2002.
  21. captaincranky

    captaincranky TechSpot Addict Posts: 13,000   +2,529

    Wow, that would be like a duel of the titans. You get him and Steve Ballmer together, and see which one could talk a hot air balloon furthest off the ground, and put the winner in charge of M$.(*)

    Of course, Elon Musk would probably insist on relocating Microsoft 's R&D department to Mars. But, given a couple of decades to get his bearings, he'd probably get over himself, or explode trying.

    (*) Other suggestion for this "winner take all, survival of the fittest death match".:

    1. A grand fart off. (Your opponent causes you to gag, you forfeit).

    2. A lying contest

    3. Mock sumo wrestling with, "The Surface Tablet Dance Troupe" as cheerleaders.
    cliffordcooley likes this.
  22. wiyosaya

    wiyosaya TS Evangelist Posts: 1,930   +758

    Personally, I think they are priced too high. Drop the price by 50%, and I think they would sell more.
  23. p@---

    p@--- TS Rookie

    Fire sale ... make it 150$ bucks or under and ill buy one , then ill wipe that **** os off it and put android on it ..
  24. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 9,724   +3,699

    If you want a tablet with Android on it, why both with purchasing Surface?
  25. p@---

    p@--- TS Rookie

    I like to do things I'm told not to , its not necessarily android that needs to be on this thing have you ever actually used 8.1 metro , its ungodly the worst thing I've ever seen.... its supposed to be best on a tablet interface but its still awful .. id take win 7 touch or win xp tablet edition on this thing first before 8.1 they need to polish that turd ...

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