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News Corp to launch a news aggregation service called 'Knewz'

By David Matthews · 11 replies
Aug 22, 2019
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  1. Rupert Murdoch-owned News Corp is reportedly launching a news aggregation website called "Knewz.com". According to The Wall Street Journal (which is owned by News Corp), this site (and associated mobile app) will be a way to challenge other aggregation sites like Google News and address publisher concerns about Google and Facebook.

    While on the surface this appears as a way to provide competition to Google and Facebook, it also appears that this is motivated by concerns that Google and Facebook have not treated all news sources as equal. Particularly that conservative outlets seem to get the short end of the stick when it comes to displaying news. Per the WSJ:

    "The project aims to give exposure to smaller outlets that News Corp executives believe are often demoted in Google’s search results and Facebook Inc’s social feed, the people said."

    The charge of bias against conservative news and thought has been an ongoing battle, particularly when it comes to Google and social media sites. President Trump and other prominent conservatives have long castigated Google for what they perceive as rigged reporting. However, the Economist did a year-long study in which it found no evidence of conservative bias in Google News. In fact, Google tended to prefer more reputable, less ideological news sources.

    As far as what Knewz will actually offer, the site will include national and local outlets, digital publications, and magazines. There will apparently be hundreds of directly-linked sources with Knewz taking no cut of the advertising revenue. News will be curated using a mixture of algorithms and human curation with equal weight being given to free and paywalled articles.

    News Corp will probably have no problem convincing publications to sign on to Knewz given their clout in the news industry. Being able to keep 100% of the advertising revenue could be very attractive for some outlets. Also, from a competition point of view, having another competitor in the news aggregation space is needed.

    The primary issue that Knewz will face is not recruiting publications, but readers. People use Google and Facebook every day and naturally see news stories as they browse the sites. It may be hard to convince people to check a dedicated news app when they can simply get all of their news from social media or a simple Google search.

    For now, this venture is more of an "exploration" and isn't guaranteed to actually launch according to a spokesperson. The actual Knewz site does exist but only displays a placeholder.

    Permalink to story.

     
  2. VitalyT

    VitalyT Russ-Puss Posts: 4,590   +3,188

    Knewz = skewed news.
     
    mbrowne5061, ziffel66 and Godel like this.
  3. psycros

    psycros TS Evangelist Posts: 2,821   +2,666

    "People use Google and Facebook every day and naturally see news stories as they browse the sites. It may be hard to convince people to check a dedicated news app when they can simply get all of their news from social media or a simple Google search."

    Nobody goes to a SITE to get that news, they get it from apps..apps just like Knewz. It will be VERY popular and probably force Google and FB to even up their coverage a little. Even the New York Times has written about the blatant left-leaning bias of America's newsrooms and that started decades before Trump first considered running for office. By most objective assessments it really kicked into high gear during Bill Clinton's first term. Having lived through that dark era of *real*, undeniable scandals that left the country less safe, less prosperous and less respected (and laid the groundwork for the financial collapse of 15 year later), I can absolutely agree.
     
    Last edited: Aug 22, 2019
    BadThad likes this.
  4. p51d007

    p51d007 TS Evangelist Posts: 2,056   +1,319

    More the merrier. I'm about 80% conservative, 15% Constitutionalist, and 5% liberal.
    I visit mostly conservative leaning sites, but I also visit sites that have a hard left wing
    slant. If you get your "news" from one place, to me, it kind of closes your mind off to
    other ideas.
     
    Uncle Al likes this.
  5. Kashim

    Kashim TS Addict Posts: 151   +145

    Just what we need, more "fair & balanced" reporting from the people who brought you Fox News!

    Note: Fox News finally dropped their "fair & balanced" slogan in 2017 after using it for 21 years! I guess they finally realized the irony. :)
     
    Uncle Al, ziffel66 and PEnnn like this.
  6. PEnnn

    PEnnn TS Addict Posts: 141   +116

    Yeah, now we can rely on a new septic tank by the Murdoch empire to tell us the "real" news....because the whole world is wrong but Fox and the Orange Chief are right.

    As if we need more reasons to make the US the butt of all jokes.
     
    ziffel66 likes this.
  7. wiyosaya

    wiyosaya TS Evangelist Posts: 4,192   +2,476

    A year long study shows no evidence of bias by google and this https://cyber.harvard.edu/publications/2017/08/mediacloud shows evidence of bias and embellishments by conservative outlets WRT the 2016 elections. It also shows evidence of fair and balanced reporting by liberal outlets for the 2016 elections.

    I bet we are in for more embellishments and biased news from Knewz and feckless leader will love it.
     
  8. Uncle Al

    Uncle Al TS Evangelist Posts: 5,680   +4,025

    Sadly, about the only "balanced" news I hear or see any longer is on PBS or NPR and they are beginning to sway a bit in one direction (basically for the sake of survival). I was most disappointed when CBS put aside the ideals of Edward R. Murrow and allowed advertisers to get into the newsroom and sway their reporting.
    Nowadays you must look at the top 5 and decide for yourself who to believe; of course, since FOX hired Saray Huckabee Sanders you can be guaranteed of a "lie a minute" or more but the more the merrier!
     
  9. Jazib

    Jazib TS Rookie

    I think there will be no added benefit as big news publisher are already getting lot of traffic from Google News while small news blogs like techobserver.net cannot get benefit from it and nobody have time to read news from a specific app.
     
  10. BadThad

    BadThad TS Booster Posts: 187   +92

    "People use Google and Facebook every day and naturally see news stories as they browse the sites."

    And therein lies the problem! The liberal biased garbage that pollutes the internet is nothing but OPINION and leftist propaganda.
     
  11. Kashim

    Kashim TS Addict Posts: 151   +145

    Yes, Fox News and Breitbart is where the truth lies! Everything else is "leftist propaganda".

    [End Sarcasm]
     
  12. EquityVeritas

    EquityVeritas TS Rookie

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