PlayStation Studios debuts animated logo to launch with PS5

[Cal Jeffrey]

In brief: Nothing goes better with a new console than a new branding animation. While we don't know what the boot screen for the PlayStation 5 will look like yet, Sony did just drop the PlayStation Studios' new branding on Tuesday. It will appear on bootup of all new first-party PlayStation games.

Games from all Sony-owned PlayStation development studios will have a spiffy new animated logo. Sony revealed that all of its developers producing PS4 and PS5 content will now fall under the "PlayStation Studios" branding umbrella. It showed off the new splash screen that will appear on all new titles coming from the production house (above).

The animation has a passing resemblance to Marvel Studios' opening sequence (below). Iconic PlayStation characters appear in shiny floating symbols that coalesce into the even more iconic triangle, circle, cross, square logo, which then morphs into the PlayStation Studios marquee. Even the accompanying melody has a mood similar to Marvel's intro with a hint of the PlayStation boot screen music right at the end.

The sequence is only one of several that Sony plans to use in its marketing.

"There are different, shorter animations that will exist in trailers... It will exist in advertising," Sony's Senior Vice President of Marketing Eric Lempel told GamesIndustry.biz. "It will be in any other creative assets, such as the game packaging and the game discs themselves."

While the new branding will also represent new PlayStation 4 games, Lempel said it would not be ready for the release of The Last of Us Part II and Ghost of Tsushima due out this summer. The logo will officially debut with the PlayStation 5 launch sometime this holiday season, which according to rumors, could be as early as October.

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https://www.techspot.com/news/85204-playstation-studios-has-new-animated-logo-launch-ps5.html

 

[m4a4]

Man, I feel like they're reaaaally trying to distract from not revealing the look of the console for as long as they can.

 

[QuantumPhysics]

World: What's the console look like?

Sony: We'll let you know when we figure it out...

 

[psycros]

Man, I feel like they're reaaaally trying to distract from not revealing the look of the console for as long as they can.

The patented drawings of the "toilet bowl" have been floating around for close to a year. I'd assume that will be the general shape despite it being even stupider looking than the upside-down "Xbox PC".

 

[m4a4]

The patented drawings of the "toilet bowl" have been floating around for close to a year. I'd assume that will be the general shape despite it being even stupider looking than the upside-down "Xbox PC".

It sounds like you're talking about the devkit. I wouldn't bet any money on it looking like that (considering how different the PS4 production and devkit were).

 

[Carmaine]

I don't understand everyone's infatuation of always wondering what the console's gonna look like. Why does it matter? LOL

If they told us there's a 2080ti under the hood and the console retails for less than half the cost of the graphics card itself, then you have my attention.

 

[Fearghast]

And it's 30 fps video ... shocker

 

[Lounds]

All I can imagine is south park's version of Mikey Mouse saying "are F-ing kidding me"

 

[pencea]

World: What's the console look like?

Sony: We'll let you know when we figure it out...

Give it a rest mate. You've been chucking digs at Sony every time an article of them is posted.