Radeon incoming: AMD's Navi 12 and Navi 14 GPUs detailed further

Shawn Knight

Posts: 15,296   +192
Staff member
The big picture: While we don’t have any solid information regarding a potential release date, odds are, it’ll happen soon enough. With the holidays just around the corner, you can bet that AMD wants shoppers to have as many alternatives to Nvidia as possible.

Additional details regarding AMD’s upcoming Navi 12 and Navi 14 graphics cards have emerged courtesy of the rumor mill.

The latter of the two is said to be a mid-range card that’ll compete with Nvidia’s growing GTX 16xx series. It is expected to utilize a 128-bit bus interface and will be based on the same 7nm GPU architecture used in current AMD cards. Previous leaks have shown configurations with 3GB, 4GB and 8GB of VRAM.

As eTeknix points out, a mid-ranger may not be all that exciting but the truth of the matter is, it is usually this range where most GPUs are sold meaning this could be the more important of the two for AMD.

The higher-end Navi 12, meanwhile, could get a 256-bit memory interface with anywhere between 3,328 and 4,096 shader units. The choice of memory, however, isn’t as clear as AMD could use either HBM2 or GDDR6.

Pricing wasn’t mentioned, either, although you can look to what’s already available from Nvidia to come up with your own ballparks.

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The majority of the sales may be from the low end, but the majority of the profits come from the high end.

This was shown incredibly well last generation, with AMD focusing on the 480 and below, while nvidia focused mroe on the 1070 and higher. Despite good sales, RTG made close to no profit during this time, while the geforce division was raking in cash. This was all pre-scalping prices for turing.

The 5800xt will be a serious money maker, the market for $500-$600 cards is growing with every passing year, and they would be eager for competition.
 
The higher-end Navi 12, meanwhile, could get a 256-bit memory interface with anywhere between 3,328 and 4,096 shader units. The choice of memory, however, isn’t as clear as AMD could use either HBM2 or GDDR6.
I suspect HMB2 will be used for the high-high end version only; if so, then it'll be at least a 2048 bit interface.
 
The higher-end Navi 12, meanwhile, could get a 256-bit memory interface with anywhere between 3,328 and 4,096 shader units. The choice of memory, however, isn’t as clear as AMD could use either HBM2 or GDDR6.
I suspect HMB2 will be used for the high-high end version only; if so, then it'll be at least a 2048 bit interface.

I personally hope not. It's just so expensive and the packaging process adds additional cost and production time.
 
The majority of the sales may be from the low end, but the majority of the profits come from the high end.

That's flies in the face of reality, the low margin much vastly higher sales of the lower tiers is the main income source for most companies. The added profit margins of the high end do not deliver more income as the sales are vastly lower. One reason Camera companies are doing it tough is that 100M sales per year point and shoot market has disappeared entirely meaning billions in lost revenue which used to fund the majority of R&D. Now they are left with much higher priced, much much lower volume sales of mid to high-end gear, this exacerbates the problem as the gear is good enough to hang on to for several generations and the high prices stop people from updating even if they wanted to, so sales fall further and many respond with even higher prices to maintain margins.
 
The majority of the sales may be from the low end, but the majority of the profits come from the high end.

This was shown incredibly well last generation, with AMD focusing on the 480 and below, while nvidia focused mroe on the 1070 and higher. Despite good sales, RTG made close to no profit during this time, while the geforce division was raking in cash. This was all pre-scalping prices for turing.
My misinformed friend, AMD was blown away in low/mid tier with 1050&1050ti/1060 selling like hotcakes. And Rx 480/580 prices were inflated because of cryptomarket so people on a budget wouldn't even consider these.
 
Price vs performance were at what a 10% gain from 2017? 1080 ti msrp $699. Bit coin prices are half of what they were, yet were still paying a premium. Yeah I know been said, it's like a video card 911. Never forget! ^^
 
As if GPU labeling wasn't confusing enough, now the one with the higher number is less powerful :S
It's always been like that with both Nvidia and AMD. The cards themselves(which feature these GPUs) will still have "normal" names.
 
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