Sega will launch a Genesis 2 Mini for the US, but distribution is a total mess

Cal Jeffrey

Posts: 3,782   +1,203
Staff member
WTF?! For companies headquarters in Japan, it is not uncommon to release new products locally first and then expand them to other regions later. With the Mini Genesis 2 Mini, Sega is offering customers outside of Japan to receive the console on the same day Japanese buyers get their Mega Drive 2 Minis. However, the privilege will cost US consumers about $50 more due to shipping and import fees.

Sega announced that it is releasing the Genesis 2 Mini for US customers this fall. Previously, the company announced the Mega Drive 2 Mini in early June, but only in Japan and with a vague "fall" release date. Now it seems both versions will launch on October 27. But only in Japan. Wait. What?

Yes. It seems that Sega of Japan is also distributing the US version instead of letting Sega of America manage it, which means US customers have to import it. Amazon will exclusively handle stateside sales.

Whatsmore, Sega priced the Genesis 2 Mini about $30 more than the Mega Drive 2 Mini, plus buyers have to pay Amazon $22 in shipping costs for the import. Preorders opened on Wednesday. The total outlay for US customers is $127 compared to the $75 Japanese version. It's rather odd that Sega chose to release the US collectible console this way, considering the Genesis Mini from 2019 was available from local retailers.

On the bright side, Team Sega based the updated mini on the Genesis Model 2, so it will have more power and games. Over 50 retro classic titles are preinstalled on the Genesis 2 Mini, including six Sega CD games — Sonic CD, Shining Force CD, Silpheed, Mansion of Hidden Souls, Night Striker, and The Ninja Warriors. A few of the regular Genesis games worth mentioning include After Burner II, Super Hang On, Sonic 3D Blast, Splatterhouse 2, and Rolling Thunder 2.

Another positive is that the Genesis 2 Mini will come with a six-button controller. The three-button gamepad bundled with Sega's first mini console is also compatible, but it makes some games impossible to play. Sega didn't mention if a second controller could be purchased separately or bundled. However, the initial Mega Drive 2 Mini press release said a two-gamepad bundle would be available for ¥1,100 ($8) extra.

Sega might learn a hard lesson about releasing products outside their intended regions. Having to shell out so much for a nearly 30-year-old retro console will likely turn off many US customers. After all, Sega is asking for more than one-third the cost of a brand new Xbox Series S purchased directly from Microsoft ($290), which is not limited to just a handful of old games.

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Posts: 4,684   +7,130
I don't even know what to say to this. Clearly Sega things nostalgia sells for way more than they think it does. *laughs in emulator*


Posts: 1,157   +2,167
I might be willing to spend maybe $75 for this, if it has enough games on it that I like. I wouldn't drop nearly $130 on it though.

Years ago I had emulators for the NES, SNES and Genesis - tons of games, too. I'm not entirely sure what happened to them all....probably lost to a HDD that died at one point. I'd much rather play the games on the couch with a controller that I grew up with over playing on the computer.

In the end, I doubt it'll have very many games I had from growing up as a kid so it'll just be another retro console release that I ignore.

It would be something if they allowed you to download games from their library; some kind of cheap cost or cheap monthly fee. It would be something to get all the Phantasy Star games or General Chaos!