Sony reportedly shelving OLED TVs in favor of 4K LCDs

By Himanshu Arora ยท 10 replies
May 13, 2014
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  1. Looking forward to an OLED TV from Sony? You might want to reconsider as the company is stopping all of its development around commercial OLED TVs in order to concentrate on cheaper 4K Ultra HD products, which use more traditional...

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  2. VitalyT

    VitalyT Russ-Puss Posts: 3,601   +1,888

    Good decision. They should learn first how to make OLED cheaply and reliably, and then come back. In the meantime, we will take the LCD-s.

    Hopefully, we will finally see some quality cheap 4K LCD monitors this year, and not some TN-based compromise that's out there right now.
  3. Good, cmon progress give me a cheap 4k 90" TV.
  4. misor

    misor TS Evangelist Posts: 1,272   +240

    lol, I still can't part ways with my 4-y.o. Samsung 32" 1920x1080 led tv.
  5. wiyosaya

    wiyosaya TS Evangelist Posts: 1,734   +643

    I hate to say it, but as I see it, the only reason that Sony is making this decision is that it allows them to cut 20% of their workforce. Ever since Sony had a western educated CEO, their innovation has virtually disappeared. In 3-years when OLED is the display technology, Sony will be scrambling to catch up, once again.

    IMHO, Sony is no longer the world leader they once were, and they are far too interested in the monthly bottom line.

    I am also willing to bet that in part, this decision is based on the fact that LG is currently leading the OLED charge with a cheaper and easier to manufacture OLED technology.
  6. Runt1me

    Runt1me TS Rookie Posts: 30

    Yet people will continue to be conned into thinking they are buying LED screens, as they will be falsely marketed as such, like they have since oled was first announced.
  7. It seem Sony withdraw from the OLED competition against Samsung and LG here, instead they are trying to make an affordable 4K display.. smart move, since most of people would go buy an affordable product.
  8. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,515   +974

    Yeah the technology has to improve first. 4K is where it is at currently.
  9. 9Nails

    9Nails TechSpot Paladin Posts: 1,215   +177

    You and me both! I can't wait for the prices to drop on displays over 70+ inches. And I understand that we'll need much larger displays to appreciate the smaller pixels on 4K TV's, so 90" television sets would be a very nice place for this price breakthrough to begin.
  10. Jibberish18

    Jibberish18 TS Evangelist Posts: 626   +75

    From a business point of view this makes perfect sense. They're clearly, IMO doing this for future profits. Think about it. What is going to be the new best thing about TV's? 4K screens! More pixels? Oh yes. Clearer picture? Damn straight! More betterer? Quite indeed good sir.

    This is sad to me because I'd love to see someone make a beautiful screen thats 1080p rather than a subpar or average screen thats 4k. Really who needs 4k on a 60" tv? At least right now. Are you going to connect your pc to game on it? No. Is Netflix going to stream it to millions of people? They'd never have the bandwidth, even with H265 I think.
  11. Lionvibez

    Lionvibez TS Evangelist Posts: 1,245   +414

    While I understand why they are making the switch I would prefer for them to continue working on OLED. It will do more for picture quality than 4k which basically has no content they barely broadcast 1080p so unless you plan on rebuying your whole collection of blue rays to get 4k blue rays.

    As for lcd\led no thanks.

    I will stick to my plasma!

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