Sprint calls out Verizon, slashes its unlimited plan to $50 for a limited time

Shawn Knight

TechSpot Staff
Staff member

Just days after acquiring a third of streaming music provider Tidal, Sprint on Friday launched a limited-time promotion in which it’s offering new customers unlimited talk, text and data for $50 per month. You’ll need to act fast, however, as the deal is valid for four days only.

Borrowing a page from T-Mobile CEO John Legere’s book, Sprint Chief Marketing Officer Roger Solé penned a blog post earlier today blasting rival Verizon regarding its new 5GB for $55 (plus taxes and fees) plan (after AutoPay discount has been applied).

Specifically, the Sprint executive takes issue with Verizon’s stance that most people never use more than 5GB of wireless data and thus, they’re overpaying for something that goes unused. As such, the nation’s largest wireless provider feels that 5GB of data is plenty for most users.

Answering the call, Sprint’s latest promotion slashes the price of its unlimited talk, text and data from $60 down to $50. Customers can add a second line and pay a total of $90 for both with the option to add additional lines above that at $30 per line.

With Sprint’s unlimited plan, Solé says customers can enjoy unlimited mobile optimized streaming videos, gaming and music while on its network. Mobile optimized means that videos will stream at a maximum of 480p resolution, music will stream at up to 500kbps and gaming will be capped at 2Mbps.

In the fine print, however, you’ll see that this reduced rate expires on March 31, 2018, at which time you’ll be bumped back to the $60 rate. It’s also worth noting that, as is often the case with “unlimited” plans, Sprint’s offering isn’t truly unlimited as customers that use more than 23GB of data during a given billing cycle will be “de-prioritized” during times when Sprint’s network is constrained.

Competition like this is great as it forces other major players to come up with their own unique deals to stand out among the crowd. That said, you can easily get yourself into a sticky situation if you don’t pay attention to the fine details. Always do your homework for before jumping ship to a new carrier or diving into the mobile world for the first time.

Also, don’t discredit pre-paid and alternative providers as you can often save a lot of money going that route versus sticking with one of the four major carriers. What the industry doesn’t want you to know is that pre-paid solutions don’t maintain their own wireless networks but instead utilize spectrum from one of the big four. Cricket, for example, runs on the AT&T network, MetroPCS is part of T-Mobile and Google’s Project Fi relies on spectrum from Sprint, T-Mobile and U.S. Cellular.

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Skidmarksdeluxe

TS Evangelist
Often using no more than 30MB of mobile data a month which only costs me a few cents so this would be overkill to me (not that I could take advantage of it anyway not being in America) I'm fortunate enough to be connected to a wifi connection constantly no matter where I go, apart from travelling in my car or training on my bicycle using GPS that is. That said I don't use my mobile for streaming and that sort of stuff, it's more for uploading my fitness & activity data but I do make and receive a lot of calls and WhatsApp messages so my talktime expenditure is a lot more.
 
Unlimited data and calls for 20€ from 3 different providers here. And as such deals exist there, albeit they cost more, there seems to be no real reason to limit data anyways. With all the people there they would still make billions in profit (instead of gazillions).
 

yRaz

Nigerian Prince
Just cut the crap with data caps already.
Unlimited data and calls for 20€ from 3 different providers here. And as such deals exist there, albeit they cost more, there seems to be no real reason to limit data anyways. With all the people there they would still make billions in profit (instead of gazillions).
Data limits exist because if too many people are using data in crowded areas (Think cities) then the noise from all the devices will prevent anyone from getting service. There is a very realy need for data caps as current network infrastructure can't handle it in densely populated areas.

Now, out in the suburbs, there is absolutely no reason for data caps.
 
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Theinsanegamer

TS Evangelist
Just cut the crap with data caps already.
Unlimited data and calls for 20€ from 3 different providers here. And as such deals exist there, albeit they cost more, there seems to be no real reason to limit data anyways. With all the people there they would still make billions in profit (instead of gazillions).
Data limits exist because if too many people are using data in crowded areas (Think cities) then the noise from all the devices will prevent anyone from getting service. There is a very realy need for data caps as current network infrastructure can't handle it in densely populated areas.

Now, out in the suburbs, there is absolutely no reason for data caps.
Data caps do not cut down on bandwidth usage at peak times, especially if wifi is not available. Data throttling in congested areas would fix this issue.

Those data caps exist to make lots of money. throttling is far more effective at fixing congestion issues, but that doesnt bring in the $$$.
 

yRaz

Nigerian Prince
Data caps do not cut down on bandwidth usage at peak times, especially if wifi is not available. Data throttling in congested areas would fix this issue.

Those data caps exist to make lots of money. throttling is far more effective at fixing congestion issues, but that doesnt bring in the $$$.
If too many people connected to a wifi network creates too much signal noise why isn't the same true for cellular networks?

Network congestion is real, but the telecoms use it as an excuse to bleed money out of people where network congestion does not exist.
 

ddferrari

TS Maniac
$50? Big deal- I've been using Boost Mobile (aka Sprint) for years and get unlimited everything for $30. I hardly ever use much data because I'm almost constantly in range of wifi when I go out. I do live in a major city, however.