Stranger Things cast members hand deliver LG OLED TV to fan

By Greg S ยท 9 replies
Oct 20, 2017
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  1. Ordering a product and having it show up at your door can be a somewhat impersonal experience, but not for one unsuspecting LG customer who purchased an OLED TV. As part of a marketing campaign entitled 'Serious Watchers', prank director Jeff Tremaine and FCB New York were able to bring a buyer's favorite characters from Netflix original series Stranger Things right to the door.

    Super fan Tish opened the front door to see Gaten Matarazzo (Dustin Henderson) and Noah Schnapp (Will Byers). The reaction is exactly the kind that LG's marketing department was hoping for and is worthy of a few minutes to watch. Michelle Fernandez, head of home entertainment marketing for LG Electronics said, "This was a fun video to create but it also underscores for us the rise of the Serious Watcher and how LG OLED TVs deliver to these super fans an unparalleled viewing experience."

    Marketing gimmicks can be entertaining, but there is a resolute aspect to it as well. LG highlights that there are many people who become highly emotionally invested into TV shows and movie series. In this case, LG has defined "serious watchers" as those who watch 10 or more episodes in one week and also regularly view content from different sources. In non-marketing speak, this could be considered an addiction and unhealthy habit to be so invested in entertainment.

    Watching well produced content and enjoying it on an impressive piece of technology is certainly an experience, but there is a point where it is no longer a good thing. When Netflix asks if you are still watching, that is always a good opportunity to get up and move for a little while. Or, you could ignore it anyways and possibly find yourself as part of a new TV ad.

    Permalink to story.

  2. Brock Kane

    Brock Kane TS Maniac Posts: 227   +127

    Would have looked more realistic, if there were no cameras behind her after she opened the door! Although her reaction was good, it was not genuine!

    Need to go back to the drawing board fellas!
    psycros and Reehahs like this.
  3. Girus

    Girus TS Member

    Except for the fact that it's completely staged. Notice how they called her a "real person" and the other one an "actor"? Ever see a car commercial where they show "real people" reacting to the cars? It's just a way of throwing off stupid people. Ever think about the fact that actors are real people too? Come on dude. Stop feeding the machine.
    Brock Kane and psycros like this.
  4. wiyosaya

    wiyosaya TS Evangelist Posts: 2,851   +1,393

    I agree with the other comments.

    In addition, IMO, it sounds like that definition of serious watcher might be seriously in need of "Serious Watchers Anonymous."
    Brock Kane likes this.
  5. seeprime

    seeprime TS Maniac Posts: 233   +210

    The fake reality on video is standard today. Directors don't even try to make "surprise" visits look genuine anymore. Even "unscripted reality" shows pay the participants and guide them on what to say and how to act. It's all an illusion, in the names of marketing and entertainment.
    Brock Kane, psycros and wiyosaya like this.
  6. AccordXTC

    AccordXTC TS Rookie Posts: 23   +12

    How about the facts on LG's warranty with OLED TV's. The OLED TV's from them are plagued with dead pixel or stuck pixel issues. One of the worst companies to deal with on a service / warranty matter. One of the many reasons why the company I work for dropped them.
  7. EEatGDL

    EEatGDL TS Evangelist Posts: 594   +275

    Nah, 10 episodes per week is nothing. I watched 3/4 episodes a day of GoT a year ago, from season 1 to 6; I was just not gaming during those weeks. It wasn't addiction nor it was interfering with my normal activities, I just wanted to understand what was all the fuss about. I'll be watching season 2 of Stranger Things as a marathon that Friday's night, before and after everything as usual.

    Now, not even watching the video, just by the take from inside the house I agree that it wasn't "genuine".
  8. Brock Kane

    Brock Kane TS Maniac Posts: 227   +127

    How about the car commercial where mom notices her left lane warning goes, she moves right while the kid in back seat says to herself, "Mom does have eyes in the back of her head" then Mom proceeds to move back into the left lane! To further impede traffic!

    Another commercial for dummies I suppose!
  9. Reachable

    Reachable TS Maniac Posts: 255   +115

    Maybe they waited in the store until a customer came in who happened to be gorgeous and wonderfully expressive.

    The public is conditioned now to not demand that they be truthfully informed of whether they are witnessing spontaneous events or whether they are witnessing a staged play.
  10. Scott Elsdon

    Scott Elsdon TS Rookie

    Of course its staged. When the door opens and the kids are outside, there is a shot of her reaction and them from the inside of the house. You think everyone has a TV crew inside their homes just in case a celebrity delivers a new TV ?

    And even if it was done post surprise, it still isn't a real reaction if it had to be re staged.

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