Study shows that most people would want over $1,000 to quit Facebook for a year

midian182

Posts: 6,005   +50
Staff member

Researchers from the University of Michigan, Tufts University and Ohio’s Kenyon College published the study in science journal PLOS ONE. They used a series of auctions to determine the minimum dollar amount people would accept to stop using Facebook for certain lengths of time.

1,143 participants took part in the experiment, which showed the average price for giving up the social network for one hour was $1.84. One day would cost $6.01; it’s $15.73 for three days, and $38.83 for a week.

It seems leaving Facebook for an entire year is something the participants weren't willing to do unless paid at least $1000. “Though the populations sampled and the auction design differ across the experiments, we consistently find the average Facebook user would require more than $1000 to deactivate their account for one year,” reads the report summary.

The researchers were surprised to see the difference between how much users value Facebook compared to shareholders—each person on the platform has a value to investors of around $250.

One thing to note about the study is that it took place before the recent allegations over Facebook giving partners access to users’ messages. But it seems most people value the benefits of the social network over any privacy concerns.

Not only have Google searchers for “how to delete Facebook” spiked this year, but famous names are also publicly declaring they’re leaving the platform, including famed tech reported Walt Mossberg.

Image credit: Shutterstock

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poohbear

Posts: 483   +361
Leaving facebook and going where? Instagram? its already owned by FB. Social media IS facebook! there's no alternative if u want to advertise on social media. being an owner of a small business, fb is crucial for advertising to my target demographic.
 
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Steffen Jobbs

Posts: 14   +1
Most people are completely addicted to social media sites and have no intention of giving up their accounts just because of data breaches or having their personal data given away to third-parties. All that personal privacy stuff is highly overrated as far as most consumers are concerned. The main thing consumers want is free services from social media companies and those companies can do whatever they want with that personal data. User privacy simply isn't very important to consumers so I don't know why the news media is making such a big deal out of it.
 

m4a4

Posts: 1,947   +1,728
TechSpot Elite
Eh, I've stopped going out of my way to use FB. I use it mainly to message people and see stuff. Rarely will I post stuff there anymore.
 

cliffordcooley

Posts: 12,473   +5,851
One thousand is not enough to sway anyone on anything for an entire year. That is not a bad deal to change daily habits over a month. I wouldn't even consider for anything less than 10K a year. And then I would think long and hard about it, a year is a long time.
 

IAMTHESTIG

Posts: 1,868   +900
That's pretty sad... you'd have to pay me to USE facebook... Wonder if I can get UofM to pay me for not using it?
 

treetops

Posts: 3,008   +758
The only reason I have FB is if long lost friends want to get in touch or family that might not have my cell. And.... if I am stuck at the DMV and have already visited all the news sites I like.
 

CrisisDog

Posts: 175   +58
All it took for me was for most of my “friends” to continuously praise Trump for every insane thing he did. It was like the second coming of Christ who could do no wrong. Easier to close my account than to unfriend over 100 people...
 

Nobina

Posts: 2,621   +2,246
All it took for me was for most of my “friends” to continuously praise Trump for every insane thing he did. It was like the second coming of Christ who could do no wrong. Easier to close my account than to unfriend over 100 people...
You might need some professional help.
 
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Camikazi

Posts: 982   +339
Fully willing to take the $1,000 to quit Facebook, ignore the fact that I almost never use it anyway and quitting would be easy.