The Best Graphics Cards in Late 2025: Nvidia is Winning the GPU Price War

[Scorpus]

Nvidia and AMD are locked in a fierce fight to lower GPU prices. In this late 2025 guide, we analyze real-world costs across 10 regions to reveal the best value graphics cards for your budget.

Read the full article here.

The Best Graphics Cards in Late 2025: Nvidia is Winning the GPU Price War

 

[Theinsanegamer]

Now isn't that interesting?

AMD's marketshare has shrunk to just 6% of the market.....yet their cards are selling for well over MSRP, and their various models on newegg keep going in and out of support.

This would suggest that AMD's marketshare is, once again, a supply problem instead of a demand problem.

 

[themastergoose]

The Radeons at the 9070 XT level and 9060 XT level are (more often than not) in most regions the better price to performance, you even say so in the article. Recent driver enhancements to the 9070 XT especially put the card within 5-10% of the RTX 5080 performance at the moment, game dependent.

Radeon demand seems strong enough that's why there is a supply issue. I agree AMD need to get more cards into the wild if demand is there, but it's incorrect to say Nvidia's the better option (and "winning the price war") when your chart data suggests very much the opposite from a value for money perspective in every price class except for where the non-Ti 5070 sits (that was catastrophically over-priced to begin with I'll add).

Edit: Market dependent I know but here Scan (England) have two 9070 XT's at £589-599. Cheapest RTX 5070 Ti is £779. I don't consider the extra £190 for the 5070 Ti to be worth the premium.

 

[GeoffreyA]

Glad to see the B580 is still going strongly on value in many places. Here in South Africa, it's 5,700 ZAR, or ~$330, compared to the RX 9060 XT 16GB at 8,400 ZAR, or ~$480. Such are our prices, and the Arc is still the best value as it was earlier this year.

 

[n3o127]

Prior to the launch of this generation, AMD was confident that their strategy of discontinuing high-end GPUs and offering mid-range products at lower prices would enable them to reclaim lost market share and attract new customers within the current generation. It seems that either the concept was not effective, or AMD was unable to meet the market demand for competitive pricing and mid-level products currently being provided by Nvidia.

 

[Roboyt0]

In The Netherlands Megekko is usually a bit on the high side of the price spectrum.

If you want a good picture of PC component pricing in NL, then use Tweakers.net. There's more than 10 XT's available right now for less than €690, two of which are at NL MSRP for the standard 9070 of €640:

https://tweakers.net/pricewatch/zoe...DJTc0DCBUWZWcUwweD8ohKgWGJxMlykIDXZE6hO17AWAA

Cheapest 5070 Ti is €769: https://tweakers.net/pricewatch/zoe...MlU0lEC8lOL3DJTc0DCBUWZWcUwweD8ohKgWGJxslItAA

€640 makes the 9070 XT a €5.71/frame value which moves it up the chart 4 places.

You can get several 9070's for <€600, with the cheapest being €559 which brings value to €5.48/frame and nearly a chart topper.

https://tweakers.net/pricewatch/zoeken/?keyword=9070#filter:q1ZKTixJTc8vqvRMKVayijaxjNVRyk6tLM8vSlGyUrI0MDdQ0lECclKL3DJTc0BiBUWZWcUwweD8ohKgWGJxslItAA

 

[LimyG]

It's typical of AMD to mess up a good thing.
Still they could improve sentiment by doing whatever it takes to sell basic Models at the price we were all told would be. But isn't, still.

I wish them luck. Competion is key, and their new cards are pretty good, but the prices are still well over "as advertised," before launch.

Is suppy a problem? I'm not sure, but probably is.

NV got their act together after the intial several month surge. Although the MSRP is high at least it's is MSRP in many regions now. But not AMD. Sad.

 

[LimyG]

The Radeons at the 9070 XT level and 9060 XT level are (more often than not) in most regions the better price to performance, you even say so in the article. Recent driver enhancements to the 9070 XT especially put the card within 5-10% of the RTX 5080 performance at the moment, game dependent.

Radeon demand seems strong enough that's why there is a supply issue. I agree AMD need to get more cards into the wild if demand is there, but it's incorrect to say Nvidia's the better option (and "winning the price war") when your chart data suggests very much the opposite from a value for money perspective in every price class except for where the non-Ti 5070 sits (that was catastrophically over-priced to begin with I'll add).

Edit: Market dependent I know but here Scan (England) have two 9070 XT's at £589-599. Cheapest RTX 5070 Ti is £779. I don't consider the extra £190 for the 5070 Ti to be worth the premium.

While I agree with you, the problems is that in most places the cards are still more than stated before launch. Not really very clever from a business point of view.

BTW: Those Scan U.K prices are pretty good, depending on exchange rate.
But that seems to be the minority taking worldwide prices into account.

And yes, the drivers are better, and IMHO, the price isn't bad. The problem is simply what they stated pre-release, pretty strongly, still isn't fact.

 

[j4ni1]

What is this article talking about? nVidia winning the price war by being more expensive in all segments?

edit: ahh a Tim Schiesser piece

 

[SRB]

I'm curious. Since raster numbers are not a valid indicator of value, how did you arrive at 12% price premium for Nvida? Why not 22%? Or 5%? Is it x% for every differently rendered artifact? Y% for every additional inserted frame? Did you judge one screen grab was 12% more pleasing to the eye? Or is it Nvida marketing was judged 12% better (not that I'd argue that last one, AMD's marketing dept. has bee asleep for a while)?

 

[Megalomaniac]

Don't buy anything less than a 5080

 

[BadThad]

WOW, such a cool article Tim! I enjoy seeing the global perspective, very interesting to me.

What I learned....finally, say good bye 8GB cards! I hope to God they are still not manufacturing them and just clearing out existing inventory. Otherwise, just more junk eventually destined for a 3rd world country to be dismantled and pollute our earth. Electronic junk/waste sucks. Folks need to use their electronics longer.

 

[BogdanR]

At this point in time I would not buy Nvidia on principle, irrespective of price.
They simply don't deserve my money.

 

[RaXelliX]

Now isn't that interesting?

AMD's marketshare has shrunk to just 6% of the market.....yet their cards are selling for well over MSRP, and their various models on newegg keep going in and out of support.

This would suggest that AMD's marketshare is, once again, a supply problem instead of a demand problem.

6% shipped in last quarter. Not 6% overall market share accounting for all cards. This does not reflect the overall market share. It simply means Nvidia shipped 94% and most of those dGPU's were for AI, not gamers. The real market share is something like 25% vs 75%.

Don't buy anything less than a 5080

Don't buy anything over MSRP. 5080 is the most pointless high end card this generation.

 

[Macar]

Interesting article, but I don't understand how nVidia is winning the war.

It's also surprising that nVidia isn't adjusting the price of the 5080.

 

[StrikerRocket]

If you put the latest DLSS and RTSS aside, the conclusion is that the 7900XTX still gives others GPUs a run for their money.
So, I'll keep mine for quite some time I think! It's really not worth the trouble, and the money, to swap now.
Also, it's really mind boggling to see 8GB graphics cards in 2025, that's just nonsense. 16GB has to be the norm now. You have GPUs capable of pushing decent framerates, just to cripple them with lack of VRAM... meh?

 

[Axeia]

In The Netherlands Megekko is usually a bit on the high side of the price spectrum.

If you want a good picture of PC component pricing in NL, then use Tweakers.net. There's more than 10 XT's available right now for less than €690, two of which are at NL MSRP for the standard 9070 of €640:

https://tweakers.net/pricewatch/zoe...DJTc0DCBUWZWcUwweD8ohKgWGJxMlykIDXZE6hO17AWAA

Man I miss tweakers pricewatch.
I moved to the UK and the price comparison tools here suck in comparison.
That start including eBay prices or completely different products or list far fewer shops than I know there are.

Don't buy anything less than a 5080

So according to this article has that consistently as the second worst value product (at best 4th worst) you come to the conclusion everyone should get that.

I think you may be quite bad at interpreting data. Or... Is that you Jensen?

 

[Megalomaniac]

Man I miss tweakers pricewatch.
I moved to the UK and the price comparison tools here suck in comparison.
That start including eBay prices or completely different products or list far fewer shops than I know there are.


So according to this article has that consistently as the second worst value product (at best 4th worst) you come to the conclusion everyone should get that.

I think you may be quite bad at interpreting data. Or... Is that you Jensen?

Well for one I'm a shareholder.

Secondly: for peace of mind, I had to get the 5090. Anything LESS is just LESS.

 

[Subset6]

If you put the latest DLSS and RTSS aside, the conclusion is that the 7900XTX still gives others GPUs a run for their money.
So, I'll keep mine for quite some time I think! It's really not worth the trouble, and the money, to swap now.
Also, it's really mind boggling to see 8GB graphics cards in 2025, that's just nonsense. 16GB has to be the norm now. You have GPUs capable of pushing decent framerates, just to cripple them with lack of VRAM... meh?

Biggest issue I see here is the poor RT performance VS Nvidia and AMD 9x gen. This is getting more important with newer titles. Raw raster alone is no longer the only consideration moving forward.

 

[AnilD]

Nvidia: winning the price war. Gamers: still losing their wallets.

Imagine explaining to someone in 2020 that in 2025, a $1,000 GPU is considered a good deal. We’ve come a long way, just not sure if it’s forward or backward.

 

[havok585]

How is nvidia winning the price war when the cheapest price per frame are 4 AMD cards. LMAO.

99% of gamers stop at 5-600 dollars max.

 

[godrilla]

Glad to see the B580 is still going strongly on value in many places. Here in South Africa, it's 5,700 ZAR, or ~$330, compared to the RX 9060 XT 16GB at 8,400 ZAR, or ~$480. Such are our prices, and the Arc is still the best value as it was earlier this year.

How long will Arc* be selling for now that Nvidia handed a 5 billion dollar check to Intel. Now every competitor will be acting like they are part of the gpp program that doesn't exist.

 

[redgarl]

Price at memoryexpress this morning.

9070 XT - 959 CAD (690 USD)
5070 TI - 1139 CAD (820 USD)

 

[redgarl]

Biggest issue I see here is the poor RT performance VS Nvidia and AMD 9x gen. This is getting more important with newer titles. Raw raster alone is no longer the only consideration moving forward.

Tell that to EPIC and EA who are fighting against RT implementation. Battlefield is the latest example why RT should not even be implemented in the majority of titles.

There is really few titles that really push Ray Tracing as a fidelity feat... really few, and most are RTX implementation bribed by Nvidia.

Beside Wukong, Cyberpunk and Alan Wake 2, Ray Tracing implementations were irrelevant. I would even say that Cyberpunk should have avoided RT Lighting altogether, people would have not seen the difference. The most obvious feature is RT Reflection. RT Shadows and RT Lighting are almost indiscernible unless you look at your FPS counter.

 

[redgarl]

Well for one I'm a shareholder.

Secondly: for peace of mind, I had to get the 5090. Anything LESS is just LESS.

The 5090 is one of the most unreliable GPU design, afflicted with many flaws. And they are charging 3000$ for it.

It is not a question of if I can afford it, it is a question of principle...

I refuse to be taken for a fool and been robbed by a company gaslighting their users, and designing flawed products.