Threads also implements rate limits to combat spam bots

Shawn Knight

Posts: 15,296   +192
Staff member
Bottom line: Meta is finding out the hard way that launching and operating a social media platform which mirrors an existing service is subject to the same hardships as the original.

Instagram CEO Adam Mosseri said in a Threads post on Monday that spam attacks have recently intensified, prompting the company to tighten things up such as rate limits. Unfortunately, the change will likely lead to some unintentional limiting of active (real) people. Should that happen to you, Mosseri adds, simply reach out to customer support and they should be able to lend a helping hand.

Meta launched Threads earlier this month to a rip-roaring reception. The service attracted two million signups in the first two hours, and blew past 10 million signups in seven hours. By the following morning, Threads already had 30 million registered users. By the first weekend, the service had hit 100 million mostly organic signups.

As you can imagine, Twitter boss Elon Musk was not too torn up over Threads' early struggles.

Twitter had to implement similar limitations in recent weeks to combat what Musk described as "extreme levels of data scraping" from hundreds of organizations. For a brief spell, newly registered, unverified users were only allowed to view 300 posts a day. The limit was eventually increased to 500 per day for new, unverified accounts. Over the weekend, Musk said Twitter would soon be increasing the rate limit for verified users by 50 percent.

Instagram had to make several concessions to get Threads to market as soon as possible. The service launched without support for several core features including direct messages, hashtags, and post searching. The service also has strict guidelines against nudity.

It is still very early days for Threads and it's probably a safe bet that this is only the first of several growing pains. How the company handles issues like this and others will be instrumental in keeping users engaged early on. Filling in some of the missing core features wouldn't hurt, either.

Image credit: Cristobal Herrera-Ulashkevich

Permalink to story.

 
And now that the "new" has worn off, activity was reduced and users are spending 1/2 as much time on threads as they were when it launched.
 
Oh look, yet another "turns out that musk was right in doing the thing we slagged him over a month ago".

"Over the weekend, Musk said Twitter would soon be increasing the rate limit for verified users by 50 percent."

"Unfortunately, the change will likely lead to some unintentional limiting of active (real) people."

One, sounds like you have to pay to see more, the other sounds like no limit and our system accidentally thought your a bot, contact support so we can fix that.
 
"Over the weekend, Musk said Twitter would soon be increasing the rate limit for verified users by 50 percent."

"Unfortunately, the change will likely lead to some unintentional limiting of active (real) people."

One, sounds like you have to pay to see more, the other sounds like no limit and our system accidentally thought your a bot, contact support so we can fix that.
Have you ever tried to contact support for a social media company? Most likely you will also be contacting a bot who responds with support articles of how to fix problems yourself and you'll never find your way to fixing your broken account.

Separately, Twitter is paying its creators now. Unlike YouTube though, every video will not be replied to by an army of bots.

https://www.forbes.com/sites/antoni...--amid-intensifying-competition-with-threads/
Forbes said:
Twitter owner Elon Musk noted the first payouts—which pay creators for the ads that appear in their reply threads—would be cumulative from when he first announced the program in February.
[...]
Musk said last month that the first block of payments for creators would total $5 million.

Internet hall of fame, one of the platform’s most-followed meme pages, shared its payout Thursday, which apparently amounted to a whopping $107,274.

The platform sent out emails to select users on Thursday, stating eligible creators would receive their share of ad revenue within the next three days.

It is unclear how Twitter calculates its payouts to creators or how it splits the revenue that is shared with eligible users. However, Benny Johnson, a conservative commentator and YouTuber that secured a nearly $10,000 payment, shared his Twitter analytics from the last 28 days, showing his impressions clocked in at 433 million for that time period, meeting eligibility requirements for the revenue sharing program.
 
Back