Tim Cook says Apple will "break new ground" in generative AI this year

DragonSlayer101

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What just happened? At Apple's annual shareholder meeting this week, CEO Tim Cook told investors and market watchers that the company is investing heavily in generative AI to make life easier for its customers. He also claimed that artificial intelligence "will unlock transformative opportunities for users when it comes to productivity, problem solving and more."

According to Cook, Apple is putting "tremendous time and effort" into AI, and will "break new ground" with GenAI this year. He also said that the company will reveal more details about its AI plans later this year. In an apparent dig at its competitors, Cook claimed that Cupertino has long been working on GenAI, but is taking a slow-but-steady approach to ensure that its technology will actually benefit consumers.

Cook's statement comes almost exactly a month after Apple's most recent quarterly earnings call, where he confirmed that it is working on generative AI features that will be rolled out for consumers by the end of this year. The firm had earlier announced AI-based auto-correct and text prediction functionality for iPhones, iPads, and Macs.

The announcement comes amid increasing pressure from investors who believe Apple is lagging behind competitors Google, Microsoft and Meta when it comes to AI research. Market watchers and analysts have long questioned the lack of big bang AI-related announcements from Apple, while investors have wanted to know more about what the company is doing in the generative AI space.

Cook will hope that his announcement will pacify investors who are concerned about Apple's alleged lack of enthusiasm regarding AI and convince them that the company is serious about competing with its peers in the sector. While rumors suggest that the next iterations of iOS, iPadOS and macOS could include a slew of AI features, it remains to be seen how many of them will be part of the upcoming versions of the operating systems that will be released later this year.

Apple's reassurance to analysts and investors comes a day after reports suggested that the company has quietly ditched its much-hyped electric car project and reassigned some of the staff to work on its various AI initiatives. While the decision to scuttle the EV project was a bit of a surprise even for most Apple insiders, the company will be hoping that its bet on GenAI and virtual reality will pay off in the long run.

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Apple is like a sniper... Camping till it find someone reloading it's weapon...
Anyway Apple is clever in the sense it don't jump in the bandwagon too soon, sometimes it keeps baking it solution till it think it may take over the market. Did it with the smartphone, music players... Don't work everytime but it's clever.
 
Oh Boy! I can hardly wait, Tim. I'll rush right out and pay outrageous sums of money for your AI product. /s
Yeah Apple tax is a beach... Too much for too little, still that little sometimes give Apple an upper hand... And there's it's loyal fanbase...
 
Say what you like, but the Oracle of Omaha, Buffet disagrees. Here's why:

AAPL - $10,000 invested in 2/20 is now worth $27,200. If Cook can nearly triple an investment, then Apple is doing something right from the shareholders' POV, which is actually the sole POV that matters--make something crappy if so desired. If it sells and makes money, the shareholders clap, clap, clap.

Stories on tech blog sites are supreme indicators of the future. I say plug a few dollars into AAPL and GOOG. META--a little late.
 
Say what you like, but the Oracle of Omaha, Buffet disagrees. Here's why:

AAPL - $10,000 invested in 2/20 is now worth $27,200. If Cook can nearly triple an investment, then Apple is doing something right from the shareholders' POV, which is actually the sole POV that matters--make something crappy if so desired. If it sells and makes money, the shareholders clap, clap, clap.

Stories on tech blog sites are supreme indicators of the future. I say plug a few dollars into AAPL and GOOG. META--a little late.
IMO, that's the problem with the world today. Profit before quality. Crap is good, profit is good, crap and profit, together, are even better.
 
Apple has become the biggest joke in the computer industry and until they find and hire a truly innovative CEO they will stay the same .....
Seriously? The M-Series of chips would like to argue with you on that one.

Like it or not, the M-Series of ARM chips has created an arms race (yeah, I went there) for low power yet performant chips that have put Intel on the ropes. Yeah, their hardware might not be everyone's cup of tea, but you can't sit there and say they haven't innovated and made Intel sit up and take notice.

And anything that makes Intel sit up and take notice is good for all of us.

Edit: Yes, AMD is also part of the fact that Intel has sat up and taken notice.
 
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