Twitter isn't killing Vine after all, will instead strip and rebrand it as Vine Camera

Shawn Knight

TechSpot Staff
Staff member

Twitter in October confirmed rumors that it would be discontinuing Vine, a standalone app that lets users create and share six-second-long looping video clips. Word got out a couple of weeks later that the company was exploring the option of selling the short-form video service and had narrowed the list of potential buyers down to around five.

As it turns out, Twitter has seemingly had a change of heart.

Twitter said in a recent Medium post that come January, they’ll be transitioning the Vine app to a pared-down app called Vine Camera. With the new app, users will still be able to produce short looping videos that can be posted directly to Twitter or saved locally on your mobile device.

It’s unclear if Twitter intended to rebrand the app all along or if this new move is in response to pushback from faithful Vine users. It’s also entirely possible that Twitter wouldn’t have received enough money from the sale to justify parting ways with it. Twitter reportedly paid around $30 million for the service in October 2012 but sources just last month said most of the offers it had received were for less than $10 million.

The new app will not be able to do any of the other things currently possible with the Vine app, Twitter states in an updated FAQ.

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TS Evangelist
Change of heart? No. Vine as a social media platform is in fact shutting down. It will essentially be an archive of existing Vines with no new content added. Users are basically being asked/forced to migrate to Twitter.

Should have taken PornHub up on the offer to buy.


TS Evangelist
Twitter has to find more ways of making money, and make money they do. They may cry and whinge about they don't but how else would they be able to stay in business? If anybody believes they don't make a lot money, then it's time for them to throw away the crack pipe, or at least find another dealer with a better product.