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Watch Apple's attempt at getting people to buy its $300 book

By midian182 · 34 replies
Dec 16, 2016
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  1. For those who don’t know, Apple released a physical book last month that shows off its 20 years of designs through 450 photographs. The ‘cheaper,’ 10.20” x 12.75” version costs a bargain $199, but, if you really want to stand out from the crowd, the $299 13” x 16.25” option could be a better buy.

    If, for some bizarre reason, you’ve not felt compelled to splash out almost one-third of a thousand dollars on some glossy pictures of iMacs and Apple Pencils, the company has just released a simply stunning promo video for “Designed by Apple in California.”

    Apple’s Chief of Design, Jony Ive, fronts the clip, which, if you’re able to watch all the way to the end, will doubtlessly convince you to buy a book of photos that costs the same price as an iPad Air. After all, money shouldn’t be a factor when it comes to a publication that uses specially milled German paper, gilded matte silver edges, and low-ghost inks, whatever the hell they are.

    While Ive reminds us that “Ideas are not predictable in terms of when you’ll have them, and how many you’re going to have,” he doesn’t really explain why the book is so comically expensive. It may be constructed from materials that sound like they’re from an RPG, but it seems this is another case of Apple’s “it’s expensive, which makes it great” marketing at play.

    Still, nothing would show just how rich and gullible you are than having a copy of “Designed by Apple in California” sitting on your gold and diamond-encrusted coffee table.

    Permalink to story.

  2. stewi0001

    stewi0001 TS Evangelist Posts: 2,196   +1,625

    This has to be one of the most hilarious thing I have seen in a while!

    Yes, it would be cool to see how things have changed over time but the fact that they made a fancy picture book, the price and the guy's sales pitch in the video... all my lols.

    Seriously, it's just pictures. No additional details explaining anything! So basically the book is your very own Apple Museum. Which you should buy because Apple said you should.
    trgz, SantistaUSA, bugejakurt and 2 others like this.
  3. j05hh

    j05hh TS Addict Posts: 184   +55

    I'll take a free PDF version.
    Humza, Misagt, trgz and 3 others like this.
  4. Rippleman

    Rippleman TS Evangelist Posts: 871   +393


    While there are plenty of books out there that I think are silly, just because I think its silly doesn't mean it is silly for everyone. I can not make that choice for others. If someone wants it for the price they charge, then that decision is theirs. Over all, I would recommend against it though. To me, this is the pinnacle point of the flawed western concept of consumerism.
    trgz, petert and Kibaruk like this.
  5. Bigtruckseries

    Bigtruckseries TS Evangelist Posts: 583   +322

    No thanks.

    $300 buys an iPad mini with that book on a PDF file...
  6. Kibaruk

    Kibaruk TechSpot Paladin Posts: 3,766   +1,160

    So, from a designer stand point this might be interesting, yet to me unattractive and too expensive.

    That and biasing news:
    I understand that those who write like or need to put their 2 cents, but to me this article ending is as much as the price they are asking.
  7. mcborge

    mcborge TS Guru Posts: 576   +467

    Wow! pretentious much! What next apple branded toilet paper with a picture on every sheet.
    trgz and drjekelmrhyde like this.
  8. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,286

    I want a few. Where can I buy them. $300 ea? BARGAIN!!! If they can rush the consumer $170 for those ridiculous looking things you're supposed to stuff in your ears (assuming you haven't lost one of the pair yet) then walk around looking like a professional clown, $300 for something to put your coffee mug on probably is. I dunno though, I can't understand that kind of mentality.
  9. iPaper - The only toilet paper that requires a proprietary roller.
  10. VitalyT

    VitalyT Russ-Puss Posts: 4,478   +3,036

    I have just looked through the pages in 5 minutes:

    And it looks like with Apple, text in a book is overrated, or else it would cost 3 times more. In other words, they've got absolutely nothing to say for themselves, not even for $300.
    trgz likes this.
  11. mcborge

    mcborge TS Guru Posts: 576   +467

    There's as much blank space on those pages as there is between the ears of anyone who thinks this book is worth buying.
    trgz and USAvenger like this.
  12. treeski

    treeski TS Evangelist Posts: 1,006   +249

    At 0:48-0:49... isn't that a Windows 8 lock screen image?
    liammac002 likes this.
  13. RevD14

    RevD14 TS Booster Posts: 92   +96

    Holy crap I think that is...LOL
    treeski likes this.
  14. wiyosaya

    wiyosaya TS Evangelist Posts: 3,979   +2,285

    As well as a license and payment of royalties to use it.
    wastedkill and mcborge like this.
  15. Lurker101

    Lurker101 TS Evangelist Posts: 850   +386

    All bitterness aside, I'd say this is quite possibly the perfect tribute to the memory of Steve Jobs
    wastedkill and NimbusTLD like this.
  16. MonsterZero

    MonsterZero TS Evangelist Posts: 566   +323

    It's a cool book for sure, nice coffee table material, but its a little costly at $300. $150 would be more reasonable but still overpriced.
    wastedkill likes this.
  17. I can already see iPaper 2. They'll get rid of the glue strip because a seamless roll is innovative. People who can't peel it? User error.
    wastedkill and mcborge like this.
  18. Uncle Al

    Uncle Al TS Evangelist Posts: 5,389   +3,778

    You all need to rush right out and buy a few cases of books each! They make excellent door stops, paperweights, and if your into pretty pictues ...... WELL! Do this today! Dividend checks will be coming out and I need the cash!!!! ROFL
    wastedkill likes this.
  19. Experimentongod

    Experimentongod TS Maniac Posts: 294   +124

    LMAO I thought this was one of those "funny" videos where they "trick" people into wanting some expensive garbage with the Apple brand stuck on it. But it's serious.
    trgz, mcborge and wastedkill like this.
  20. DaveBG

    DaveBG TS Maniac Posts: 413   +155

    LOL this voice is in so many joke videos that I started laughing right after playing the video before even hearing what nonsense this dude is talking about ...
    wastedkill likes this.
  21. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 11,388   +5,016

    And can only be serviced by a qualified iPaper technician.
    wastedkill likes this.
  22. This is clever. How much free marketing is Apple getting for putting a high price tag on a book? Not only that but it reinforces their premium brand and image. Apple don't care if the book even makes a loss! This is one of the reasons why Apple is the most successful company in the world at the moment.
    wastedkill likes this.
  23. petert

    petert TS Evangelist Posts: 359   +157

    I hate crapple with a passion, but the guilty ones here are the iSheeple who again and again, encouraged them to sell overpriced mediocre stuff. Unfortunately, this phenomena is not restricted to them - gamer crowd is very similar in behaviour with iSheeple.
    DaveBG likes this.
  24. I have never met an intelligent person who uses the term "isheep".
  25. BabyFaceLee

    BabyFaceLee TS Booster Posts: 127   +44

    This, to me, perfectly illustrates how Apple is altogether way too impressed with itself and how their conceit is such that they truly believe how incredibly important they are. This is not a nice trait IMO.

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