A lot of people dislike intel and prefer it to be 2nd best and don’t like the idea that intel might be coming back. Also, some of them paid marked up prices well above msrp for Zen3, so if alder lake beats it for less money, some people will feel some level of annoyance or grief. But new technology is always around the corner, and competition is great for the ecosystem. I’m more impressed with the platform upgrades offered by z690 and all the pcie lanes on the chipset… allows for some amazing I/o options.
However, I’m personally waiting for either Zen4 or Raptor / meteor lake to upgrade.