Yahoo planning to launch YouTube rival this summer

[Shawn Knight]

Yahoo is planning to lock horns with Google in the online video space. The Internet pioneer is hosting discussions with video producers with intentions of launching a YouTube competitor later this summer according to people briefed on the matter as reported by Ad Age.

The company had hoped to unveil the service during a presentation for advertisers last month but contract issues reportedly held the project back.

Yahoo’s service, much like YouTube, will offer content creators their own channels to host videos. And again, like YouTube, Yahoo’s video player will be embeddable on other sites. In this example, that means Yahoo’s own homepage as well as on Tumblr. There’s also a network for non-Yahoo sites, we’re told.

YouTube already has a massive user base so why would Yahoo even dare to compete against a giant? Because they think they can lure some of its users away through the use of more generous revenue sharing offers and fixed ad rates that pay significantly more than YouTube currently does.

If you aren’t familiar, Google takes a 45 percent cut of ad revenue from its YouTube partners. Yahoo will offer a split that is more in favor of content creators although the exact number isn’t known just yet.

Yahoo has been interested in getting into the digital video market for quite some time. Under the tutelage of Marissa Mayer, the Internet pioneer attempted to acquire online video website Dailymotion but ultimately backed out following resistance from the French government. Shortly after, Yahoo's name was tossed around as a potential suitor for Hulu.

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https://www.techspot.com/news/56901-yahoo-planning-to-launch-youtube-rival-this-summer.html

 

[Guest]

I wish Yahoo! would be original. there is no way this is going to take off. They are ALWAYS trying to be Google. just give it up already and go work for Google.

 

[Guest]

YAWN! Very late to the game boys. How microsoft of you.

 

[wastedkill]

A little too late to the party dont ya think

 

[Guest]

As long as I don't need a Google+ account, I'm on board!!!

 

[TomSEA]

Too little, too late.

 

[Nobina]

They should stop planning this while they still can. YouTube is so big, no one will even consider moving away from it.

 

[Movatheaiur]

This is actually good for the market. Yahoo was a household name to many before Google/Youtube and the user base is still growing.

 

[psycros]

This could work if they give content creators a better deal (something that's long overdue). If Yahoo was smart they would also let viewers choose what sorts of ads they want to see rather than tracking them non-stop. Another good idea: cut down on repeated ads, even if it means showing ones that may fall outside the viewer's predicted (or selected) areas of interest. Last but definitely not least, give the content makers superior automated tools for moderating comments. A language filter would be fantastic, as evidenced by the cesspool that is the Youtube comments sections. Its high time we progress beyond "comments on/off" and "donators only" as our only choices for managing feedback. How about letting uploaders assign flags to their videos regarding maturity, such as "young children", "preteen", "adult only" and so on? The content nature could also be tagged: "TV or film clip", "how-to", "music video", etc. Many other kinds of sites have these sorts of tools and they would only improve Yahoo search results.

 

[GeforcerFX]

Well they have a shot, all the other video competitors are small, youtube only beat out those guys by a bit, until google took over and backed them heavily financially. Yahoo is a large company and if there willing to pay content creators more for individual views or even put popular channels on a salary like basis they could pull a lot of content creators from youtube. There a bit late but there the first decent sized company to actually try and compete with youtube, so they stand a better chance the smaller guys who are just barely hanging in there anymore.

 

[Guest]

They should give the content creator 50% of the advertising revenue. People will think that they are better than Google, then.

* Share the profit *

 

[Guest]

That would be nice it it were not for the human greed factor. It won't happen. Yahoo! are a bunch of Yahoos

 

[RustyTech]

It's never too late guys/gals!
If they make it appealing for content creators, MOST will jump ship and join Yahoo; yes, that's how bad youtube is.