Microsoft’s plan to ramp up holiday marketing efforts this year is certainly evident in their latest Scroogled campaign. In it, Redmond has teamed up with the gang from the hit History Channel reality show Pawn Stars to bash the search giant’s Chrome OS-based Chromebook.
The clip follows the typical Pawn Stars scenario where a customer brings in a product to sell for some quick cash. This time, said customer is attempting to hock a Chromebook but the Pawn Stars staff proceeds to tell her why it is worth next to nothing and why it isn’t a real notebook.
Make of the message what you will but it is a rather funny attempt in the often cut throat world of advertising.