Philly Tech Week kicked off this weekend in colossal fashion with a giant game of Tetris played on the side of the 29-story Cira Centre. It isn't the first time that someone has played the iconic Game Boy title on a building's façade but doing so on a 100,000-square-foot "screen" may very well be a record.

The game came to life using hundreds of LEDs embedded in the building's glass façade normally used to display colorful patterns. Frank Lee, an associate professor of digital media at Drexel University, was responsible for putting it all together.

Much like his efforts last year with Pong, he considered the project a personal love letter to the games that he loved when he was a child. The timing is fitting, too, as Tetris will be celebrating its 30th anniversary this June.

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