Pandora is planning to offer a new subscription tier that would allow users to eliminate ads on a short-term basis. The streaming music specialist hasn’t yet hammered out details such as price or length of membership although a slide recently shown to investors mentioned a one-day pass for $0.99 according to Gigaom.
In an e-mailed statement to the publication, a Pandora spokesperson said they recognize that some consumers may want an ad-free experience but don’t necessarily want to commit to a subscription. A short-term offering will allow them to choose and explore what is right for them or suits a particular event or experience.
This more or less echoes what Pandora Chief Product Officer Chris Phillips told investors, adding that the company will be testing the price and whether a one-day or three-day pass would be the best option.
Pandora currently offers a subscription called Pandora One that eliminates ads, grants more daily skips, offers fewer timeouts and lets members listen at 192 kbps on the web. The premium tier sold for $3.99 per month up until last March when Pandora raised the price by a buck and eliminated the annual subscription option.
The latter decision didn’t sit well with music listeners, however, as the company was forced to bring back the yearly option in December at a price of $54.89 (you get a free month of service when paying a year in advance).