Take-Two Interactive, the publisher, developer and distributor behind several high-profile video game franchises, doesn’t really fit the mold some of its competitors adhere to.

Rather than release a new game in a particular series every year (like Activision does with Call of Duty or Ubisoft with Assassin’s Creed, for example), Take-Two and its subsidiaries often spend several years developing franchise titles (excluding sports games, of course, as those are updated yearly to reflect roster changes). If you’ve ever wondered why that is, today’s your lucky day.

During a chat at the MKM Partners Investor Day in New York City, Take-Two CEO Strauss Zelnick said his company is better served to create anticipation and demand, adding that annual releases can burn off intellectual property and that they’d rather have their game launches be considered massive consumer events.

In other words, Take-Two prefers to focus on quality over quantity and doesn’t want to introduce franchise fatigue – something that Call of Duty may be suffering from. For example, Grand Theft Auto V arrived more than five years after its predecessor. Imagine how much content, scale and attention to detail would have been lost had they pumped the game out in just a year or two.

Do you agree with this strategy (quality over quantity) or would you rather see Take-Two drop new entries in their hit franchises every year or so? Let us know in the comments section below!