A report from Bloomberg suggests that the iAd team (advertising sales) is shifting its focus to support the streaming service as Apple prepares to offer a free ad-supported optio, having users listen to music with ads, similar to what Spotify or Pandora are doing today.

In the decade we have been publishing TechSpot, we have watched Apple resurge from the joke that G3 and G4 machines represented, to the Apple 'Mac vs. PC' debate -- during a time the company had better luck selling MP3 players than computers -- to today's ubiquity of Apple products in all forms of computing devices.

During the past 10 years Apple has systematically attacked and conquered from several fronts. Here's a brief recount of those winning products, and where it applies, the industry incumbents that for one reason or another failed to innovate or at least failed to beat Apple at breaking products to the masses first.