Tech companies have been trying for years to get broadcast behemoths to change their ways and there’s been a good bit of progress. But it’s not enough. Technology is simply outpacing the traditional broadcast model. Something’s gotta give. Could the Xbox One be the catalyst for change that we’ve all been hoping for?
The Xbox One is now poised to become a huge mainstream success if Microsoft plays their cards right and even more so if they can get broadcast executives on board with their vision.