Apple has been following a "tick-tock" cadence of releasing a newly designed iPhone and following it up a year later with an optimized "s" variant. This year, however, Apple broke precedent by launching a third model on the same design. Yes, the iPhone 7 Plus looks a lot like the two iPhones before it, however upon closer inspection there are some unmistakable differences.
Apple took the stage at the Bill Graham Civic Auditorium in San Francisco to formally unveil its 10th generation iPhone. New for the iPhone 7 is a refreshed body, a new dual camera option, stereo speakers, considerably faster internals and waterproofing.
The first surprise coming from Apple's iPhone 7 event is the arrival of Mario to the iPhone and iPad. Super Mario Run will be coming in the form of a portrait-style and one-handed gaming experience.