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Nielsen articles

Twitter's Nielsen TV rating system goes live today

Twitter’s Nielsen TV Twitter Rating system is going live in the US today. The partnership was first announced in late 2012 and will see the ratings company create a metric that will measure a television program’s reach within Twitter. …

Nielsen announces pilot program to measure online audiences

Nielsen will soon begin to measure the television viewing behavior of people that watch content online as part of their new Digital Program Ratings. The pilot program kicks off in May and will run through July with participation from the…

Nielsen: Cord cutting up 150 percent since 2007

There’s no doubt that cord cutting is on the rise as services like Netflix and Hulu continue to cut into the revenue stream once dominated by cable and satellite television providers. The majority of Americans, a full 95 percent according…

Nielsen: two out of three US buyers opt for smartphones

According to the latest report by Nielsen, smartphone penetration continued to increase during the second quarter of 2012, with 54.9 percent of US mobile subscribers now owning smartphones as of June 2012. Two out of every three handsets owned by…

Google earns top spot in Nielsen's Tops of 2011

Google narrowly edged out Facebook as the top Internet destination for US web surfers in 2011. The data was compiled by market researcher Nielsen as part of their Tops of 2011: Digital series that also includes the top social media…

Google, Facebook top US web destinations in July

Google and Facebook were among the top US web destinations in July, according to a new Total Internet Audience metric from Nielsen. The study incorporates hybrid audience measurement data to provide insight into online activity.

Nielsen: US digital music sales flattening out

In the course of the past year, online music sales have started to flatten out, according to Nielsen (via Reuters). Sales and subscriptions at iTunes, Amazon MP3, and other American online stores in the first half of 2010 were roughly…

Nielsen: Microsoft's search share up 51% on-year

Nielsen has published its US search statistics for July, revealing an impressive 51% year-over-year increase for Microsoft's sites (MSN/Windows Live/Bing), which held 13.6% of the market. Yahoo, which is now powered by Bing behind the curtain, represented a 14.3% share…