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Nielsen to include Internet viewers for the first time in TV ratings system
- Nielsen, the television ratings giant that determines how successful shows are by measuring viewership, is finally going to start including the millions of households that stream media to their computers, set-top boxes, game consoles, and other streaming devices.
Nielsen: Cord cutting up 150 percent since 2007
- There’s no doubt that cord cutting is on the rise as services like Netflix and Hulu continue to cut into the revenue stream once dominated by cable and satellite television providers. The majority of Americans, a full 95 percent according…
Nielsen "TV household" ratings to include cord-cutters without TVs
- Nielsen will soon expand its TV ratings system to include online viewers, it told clients yesterday. Armed with its broadened definition of what constitutes a "TV household", Nielsen hopes to more accurately reflect modern day media consumption and advancements in technology…
US music sales up 3.1 percent in 2012 thanks to digital single sales
- Digital music is now responsible for more than half of all music sales in the US, according to figures recently released by Nielsen. It’s a milestone for the industry as it’s the first time that digital sales have topped physical…
Nielsen Social Media report shows Pinterest grew by leaps and bounds
- Most would probably agree that 2012 has been the coming out party for social networking. Sure, Facebook has been popular for many years after it trumped MySpace but more recent entrants have played a huge part in shaping how people…
Nielsen: iPhone 4S helps Apple close sales gap with Android
- Market research firm Nielsen has posted its latest figures on smartphones sales within the U.S. and they show how Apple's new iPhone 4S has helped the company close the gap with devices that use Google's Android software. Specifically, in the…
Nielsen: Android retains smartphone OS lead in U.S.
- Android held on to its position as the most widely used smartphone OS in the United States over the past three months, but actually decreased its share by 0.2 percentage points between August and October according to new data from…
56 percent of smartphones sold in the last three months run Android
- More than half of all new smartphone owners in the United States are selecting Android-based handsets. 56 percent of those who picked up a new handset in the past three months went with Google’s offering, according to a new study…
Google, Facebook top US web destinations in July
- Google and Facebook were among the top US web destinations in July, according to a new Total Internet Audience metric from Nielsen. The study incorporates hybrid audience measurement data to provide insight into online activity.
Nielsen survey reveals habits of Netflix and Hulu customers
- Despite the growing number of smartphones and tablets that are capable of streaming online video content, the majority of Netflix and Hulu users still stream to a TV screen or a computer. A new Nielsen survey that polled 12,000 streaming…
Nielsen: US digital music sales flattening out
- In the course of the past year, online music sales have started to flatten out, according to Nielsen (via Reuters). Sales and subscriptions at iTunes, Amazon MP3, and other American online stores in the first half of 2010 were roughly…
Nielsen: Microsoft's search share up 51% on-year
- Nielsen has published its US search statistics for July, revealing an impressive 51% year-over-year increase for Microsoft's sites (MSN/Windows Live/Bing), which held 13.6% of the market. Yahoo, which is now powered by Bing behind the curtain, represented a 14.3% share…
Nielsen: Gaming surpasses email in time spent online
- According to new data from Nielsen, Americans spend 10.2% of their time online playing games, up from 9.3% in 2009, ranking as the second busiest activity. That's ahead of email which accounts for a declining 8.3%, but far behind social…
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