Amazon Prime Day raked in over $6.4 billion on its first day

[Cal Jeffrey]

Hot, hot, hot: Whether you love it, hate it, or are indifferent, Amazon loves its Prime Day event. The mega sale has become the Black Friday of the summer, with customers often purchasing more than they can afford (see the 'Buy Now Pay Later' figures below). No wonder the company launched a Fall version last year.

Amazon's Prime Day (see our tech picks here), which is actually two days, is off to a record start. According to data from Adobe Analytics, US customers purchased more than $6.4 billion worth of goods from the online retail giant on Tuesday – the first day of the event.

Day-one Prime Day revenue is up by six percent over 2022, making it the largest e-commerce day of 2023 so far. The most significant contributors to the sales figures were appliances (up 37 percent YoY), toys (up 27 percent), clothing (up 26 percent), and electronics (up 12 percent).

Click to enlarge

According to figures from Numerator's live Prime Day tracker, as of 1:00 am EDT, individual orders averaged about $56, up from about $53 in 2022. However, over 60 percent of Prime Day buyers placed two or more orders on day one, with an average spend of $141.53 per household. A breakdown of demographics shows that most transactions were conducted by high-income suburban females aged 35-44. The majority (83 percent) have been Prime members since 2019 or earlier. Men only accounted for 21 percent of day-one sales.

TechCrunch notes that Adobe's numbers indicate that Buy Now Pay Later (BNPL) orders increased by 18.5 percent over last year's first day. Apparel, home furnishings, and electronics drove this year's BNPL, bringing in about $461 million. Consumers carried out just under half (43.7 percent) of all orders via the Amazon mobile app, only slightly higher than the 42.7 percent from 2022.

Established in 2015, Prime Day 2023 celebrates its ninth anniversary. Traditionally, Amazon holds the event once a year during the summer. However, in 2022 it conducted a second Prime Day in October. The company has not indicated whether it intends to hold a second Prime Day sale this year.

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https://www.techspot.com/news/99374-amazon-prime-day-raked-over-64-billion-first.html

 

[p51d007]

Well, that yacht that Bezos and his lady-of-the-month costs a lot of money to keep floating ya know.

 

[VitalyT]

Well, that yacht that Bezos and his lady-of-the-month costs a lot of money to keep floating ya know.

He's a hard worker, raising money for golden showers... Can you blame him though?

That image to chase you whenever you buy on Amazon next time

 

[TomSEA]

I know that Bezos isn't everyone's favorite guy along with anyone else who made billions like Gates, Musk, Zuckerberg, Branson, etc.

But Bezos started with a miniscule website originally selling books only and built it up to what it is today. I don't know of anyone who doesn't use Amazon - and a lot. I give him all the props in the world to go along with his billions. He's every entrepreneur's poster child of how to do it.

 

[J95qRP7]

I know that Bezos isn't everyone's favorite guy along with anyone else who made billions like Gates, Musk, Zuckerberg, Branson, etc.

But Bezos started with a miniscule website originally selling books only and built it up to what it is today. I don't know of anyone who doesn't use Amazon - and a lot. I give him all the props in the world to go along with his billions. He's every entrepreneur's poster child of how to do it.

I've never used Amazon, for what that's worth. Regarding Bezos being a poster child, it's much easier to succeed when you can get a 6 figure gift from your family. That's a hell of head start that a lot of starting businesses don't get. He was a rich kid who had the perks that being rich gives you. He wasn't some every day guy.

 

[tancabean]

I've never used Amazon, for what that's worth. Regarding Bezos being a poster child, it's much easier to succeed when you can get a 6 figure gift from your family. That's a hell of head start that a lot of starting businesses don't get. He was a rich kid who had the perks that being rich gives you. He wasn't some every day guy.

Easier but not guaranteed. He still had to do the work. Most people wouldn’t achieve similar success given the same 6 figure gift.

 

[Theinsanegamer]

Easier but not guaranteed. He still had to do the work. Most people wouldn’t achieve similar success given the same 6 figure gift.

To which people will immediately revert to complaining about his "gift"

Which they're not wrong on, but love him or hate him (and I strongly dislike both him and his company) he built a multi billion dollar empire, where the majority would have gone out of business in 6 months. There are skills involved there, not just for building it but maintaining it this long, with so much infrastructure.

 

[dangh]

Easier but not guaranteed. He still had to do the work. Most people wouldn’t achieve similar success given the same 6 figure gift.

There is much more than a gift. Very wide and focused education by best schools and tutors available, safe and stress free environment, opportunity to meet and befriend a lot of influential people and build a networking at high - level circles. This is more important than investment money. If you grow in environment which encourages you to do well you have enormous advantage over others. Even on uni, poor students have to work part time and keep expenses low, when wealthy ones spend time networking and socializing.
And sure, nothing is guaranteed, but the starting point os so much better. It is simple to see the background of owners of biggest companies in US.

 

[stewi0001]

I took advantage of it this time to upgrade my PC finally.

 

[TomSEA]

There is much more than a gift. Very wide and focused education by best schools and tutors available, safe and stress free environment, opportunity to meet and befriend a lot of influential people and build a networking at high - level circles. This is more important than investment money. If you grow in environment which encourages you to do well you have enormous advantage over others. Even on uni, poor students have to work part time and keep expenses low, when wealthy ones spend time networking and socializing.
And sure, nothing is guaranteed, but the starting point os so much better. It is simple to see the background of owners of biggest companies in US.

You talk as if it's some sort of cakewalk to start a multi-billion dollar business. If it were only that easy... Looks like you're not aware that Bezos was adopted at an early age because of an abusive father and worked at McDonald's as a teen. He's also extremely brilliant as he was his high school's Valedictorian and National Merit Scholar. Then moved on to college where he garnered many more awards. He used those smarts and a hard-core work ethic to start Amazon. To minimize that due to "privilege" is just plain wrong.

 

[BrwPCnrd87]

I actually just canceled my prime membership last month. Where I live in the middle of the US, the marketed hype and shipping times don't seem to apply. Taking 3-7 days to process and then another 4-5+ for shipping is not worth it at this point. Using Newegg or other online retailers is generally 1/4 the time vs amazon. Compared to relatives who live towards the coasts, they get orders sometimes same day.

 

[dangh]

You talk as if it's some sort of cakewalk to start a multi-billion dollar business. If it were only that easy... Looks like you're not aware that Bezos was adopted at an early age because of an abusive father and worked at McDonald's as a teen. He's also extremely brilliant as he was his high school's Valedictorian and National Merit Scholar. Then moved on to college where he garnered many more awards. He used those smarts and a hard-core work ethic to start Amazon. To minimize that due to "privilege" is just plain wrong.

That's not what I'm saying. I'm saying it is much easier to achieve success with strong financial support and with wealthy family investing in you and your education. While his father was abusive, he wasnt in picture when he had 2 years. His mother was from a wealthy family and his work in McDonald was episodic, and not related to bad financial situation.
He absolutely did a solid work and got to the top of technological enterprise. Where he started to abuse his position as much as possible, treating both his workers and suppliers as expendable and exploit them to no end, stealing design of products, and changing policy any way he likes just to mention a few.