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Apple iPhone 7: water resistant, A10 Fusion processor, dual-camera, and more

By Shawn Knight ยท 35 replies
Sep 7, 2016
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  1. Apple took the stage at the Bill Graham Civic Auditorium in San Francisco to formally unveil its 10th generation iPhone.

    What would otherwise be a momentous occasion has been somewhat marred in the lead-up by rumors that Apple would recycle the same general design for a third consecutive year and perhaps more importantly, eliminate the 3.5mm headphone jack in favor of its proprietary Lightning port. Some have even suggested Apple will introduce a custom wireless standard to compensate for Bluetooth’s shortcomings.

    Add in the fact that this is the first time Apple has unveiled a new iPhone in the wake of declining sales and you’ve got the makings for what could be – for better or for worse – a defining moment in the company’s history.

    What came to pass and what proved to be mere cannon fodder? Here’s everything you need to know from today’s unveiling.

    The new iPhone 7 may not feature the revolutionary new design that everyone was hoping for early in the rumor cycle but of course, Apple isn’t having any of it. The first of 10 major features Apple touted is a “new design.”

    New for the iPhone 7 is a camera body that’s sculpted out of the phone’s aluminum chassis, revised antenna lines that are less visible and a new color option in a high-gloss black finish crafted using a rather complex manufacturing process. In addition to this gloss black, there are also standard black, gold, silver and rose gold color options.

    Apple has also reengineered the Home button, replacing it with a solid-state, force-sensitive version complete with Taptic engine (for haptic feedback). This, along with other improvements like new seals and adhesives, means the new iPhones are officially water and dust resistant (IP67 rated).

    As rumored, Apple has improved the iPhone’s already well-regarded camera and included a secondary unit for the larger iPhone. Now, all iPhones come with optical image stabilization (previously limited to the larger Plus models) and an f/1.8 aperture lens that lets in 50 percent more light. There’s also a new six-element lens, a 12-megapixel sensor that’s 60 percent faster and 30 percent more energy efficient and a new flash with four LEDs that’s 50 percent brighter and reaches 50 percent further.

    Powering the camera experience is an Apple-designed image signal processor with twice the throughput of its predecessor. Apple says its new ISP performs 100 billion operations every time you take a photo – all in just 25 milliseconds.

    On the front is a larger 7-megapixel FaceTime HD camera (up from 5MP) with auto image stabilization and wide color capture.

    The iPhone 7 Plus features a second 12-megapixel camera. With this configuration, one is mated to a wide-angle lens while the other is a 56mm telephoto lens. This allows users to have true optical zoom (up to 2x). While you can zoom in up to 10x, everything past 2x is done in software (meh). Apple says the software results are impressive but I’ll believe it when I see it.

    The dual camera configuration also enables a new portrait mode that enhances depth of field. Unfortunately, this mode won’t be ready at launch but will instead be added later this year via software update. Again, this is only for the iPhone 7 Plus with the dual camera configuration.

    Apple is once again sticking with its traditional Retina HD display, 4.7-inch (1,334 x 750 pixels) for the iPhone 7 and 5.5-inch (1,920 x 1,080 pixels) for the larger Plus model. Apple says the screen is now 25 percent brighter (625 cd/m2 max brightness, typical) and has a wider color gamut (P3).

    On the audio front, users will now enjoy dual stereo sound (finally) courtesy of one speaker on the bottom and another positioned where the standard phone earpiece lies. For those that really like to crank the volume, Apple says the new speakers are twice as loud as existing models.

    As predicted, it’s the end of the road for the venerable 3.5mm headphone jack as Apple is moving forward with its digital Lightning port. To ease the transition, Apple is including a Lighting-to-3.5mm jack with every new iPhone as well as a set of EarPods wired for Lightning.

    Apple also unveiled a new wireless technology powered by its new W1 chip that’ll run in its own wireless AirPods (wireless EarPods) which get up to five hours of use on a single charge. The Cupertino-based company also spent some time showcasing some new Beats headphones that’ll use the new wireless technology (no surprise there). It’s unclear if Apple is planning to license out its W1 chip for other manufacturers to use or if it’ll remain an Apple-brand exclusive (my vote is the latter, at least initially).

    Powering the new iPhones is an all-new A10 Fusion chip, a 64-bit, quad-core SoC with 3.3 billion transistors. It consists of two high-performance cores that are 40 percent faster than its A9 chip (and 120x faster than the original iPhone) as well as two high-efficiency cores that run at 1/5th the power for lighter-loads like e-mail. In terms of graphics, the new chip is 50 percent faster than the A9 (and 240x faster than the first iPhone).

    As for battery life, Apple says the iPhone 7 should last about two hours longer than the iPhone 6s while the larger iPhone 7 Plus will run for about an hour longer than its predecessor.

    The iPhone 7 starts at $649 and will be offered in 32GB, 128GB and 256GB capacities. The iPhone 7 Plus begins at $769 with the same storage options. Note that the new jet black color is only sold in 128GB and 256GB capacities.

    Pre-orders for the new iPhone start September 9 (this Friday) before launch a week later on September 16.

    Permalink to story.

  2. VitalyT

    VitalyT Russ-Puss Posts: 3,453   +1,732

    When Apple released iPhone 6 Plus they were criticized for having such a large frame for just a 5.5" screen. A year later when new phones came from the competition, their 6S Plus looked a bit out of place and way behind the curve. They've just released exactly the same foot-size iPhone 7 Plus, telling the world - eat up, 'cos we don't care... Today we can get a 6" screen in a frame of this size, not 5.5", and with the proper 1440p resolution, not the old 1080p.

    One of the major reasons people dump iPhone - battery life. And yet only in the very end of the presentation we hear very few words about the battery life improvement, without even mentioning how much better it is now and what to hope for, suggesting that it is probably a PR trick, aka BS.


    They have updated their website, again missing details about the battery, only saying it is better. Who cares if it turns out to be 1% better? Nobody, really. A definitive Apple's BS.

    Having skipped on announcing the new Macbook Pro and Mac Pro against the expectation, they are proving the market right, as chunks of Apple shares are being offloaded.

    Major flop: now you can't listen to anything while charging your AirPods.
    Last edited: Sep 7, 2016
  3. Hasbean

    Hasbean TS Booster Posts: 108   +26

    Do people still line-up for weeks and days to be first to buy these things?
  4. MoeJoe

    MoeJoe TS Guru Posts: 638   +345

    Still not interested.
    trgz and SirChocula like this.
  5. BSim500

    BSim500 TS Guru Posts: 293   +448

    iPhones are long past their innovation peak. It's only "social status" by the image obsessed hyper-consumers that's keeping the 'premium' gravy train flowing.
    trgz, dms96960, SirChocula and 2 others like this.
  6. Adhmuz

    Adhmuz TechSpot Paladin Posts: 1,769   +598

    I'll 2nd that major flop argument, which was the first thing I was thinking when they decided to combine everything into a single port, now you can only do one thing at a time, at least until they come out with a dongle that will cost about $30.

    The battery thing is too funny, they shy away from anything other than claiming it to be better and providing 1 to 2 hours of extra juice, as if that will hold true or it's in some sort of precise controlled environment, this will need some reviewers to test these claims properly.

    And also that non 1080p screen on the base model is just plain sad, entry level phones come with more pixels than this $650 phone, the base model should come with 1080p and the plus should be 1440p by now, or is that too much to ask from a retina screen? Maybe it would adversely effect GPU performance...
    trgz likes this.
  7. umbala

    umbala TS Maniac Posts: 197   +176

    I don't get why people always complain when a new iPhone comes out. I never owned an iPhone and I never will. But there are tens of millions of people who do own an iPhone and most of them are stupid enough to keep buying the new version every years. So let them. Who cares. A fool and his money are soon parted.
    Reehahs, SirChocula and Evernessince like this.
  8. Hyrax

    Hyrax TS Enthusiast Posts: 22   +7

    actually retina itself means that the screen has certain pixel density at a certain usage distance (https://en.wikipedia.org/wiki/Retina_Display), so it doesn't need to have a larger resolution (in Apple's opinion).
  9. Gaara

    Gaara TS Booster Posts: 103   +26

    This is a really bad move for Apple. Sometimes, I charge my phone and use the headphone port at the same time for music, I take it that will no longer be possible if I have to use an adapter, or I will need Bluetooth headphones; the sound quality of Bluetooth is just not as good as a trusty wired connection. There is no chance that I will buy the new iPhone and I really won't be surprised when sales don't meet expectations and the share price takes a big hit. Investors should be very upset with this decision.
  10. Gaara

    Gaara TS Booster Posts: 103   +26

    Apple is trying it's best to lose market share to Android. They have rested on their reputation the last few years, they added the "lightning port" when everyone else was going with micro usb, they refused to have easy change batteries and micro SD cards. And now the final blow the lack of headphone jack. Amazing a company can do stuff like this and still be worth what they are.
    trgz likes this.
  11. Kenrick

    Kenrick TS Evangelist Posts: 410   +256

    You can't impress a lot of people these days huh.
    ScubaRhys likes this.
  12. Bigtruckseries

    Bigtruckseries TS Evangelist Posts: 583   +317

    The Galaxy Note 7 Fanboys who CAN'T GET ONE BECAUSE OF THE RECALL have all these negative posts up all over the internet, but they all know the truth...

    iPhone 7 is the greatest smartphone to ever exist. Thank GOD that Samsung can't run iOS or they'd copy the iPhone to the very last molecule. They are stuck with that Android nonsense and locked out of App Store and Apple Watch. I LOVE IT.

    I have $1000 cash here plus my iPhone 6S Plus 128GB ready to trade in towards iPhone 7 Plus 256GB.

    The ability to record 4K video for upwards of 5 hours and then edit on the phone for upload to my Youtube channel.

    I just can't wait...
  13. ikesmasher

    ikesmasher TS Evangelist Posts: 2,862   +1,183

    Youd think for the premium you pay theyd stop givving you sub 1080p large screen devices.
  14. psycros

    psycros TS Evangelist Posts: 1,681   +1,076

    If only we could get iOS on cheaper (and arguably superior) hardware.
  15. Bigtruckseries

    Bigtruckseries TS Evangelist Posts: 583   +317

    Yeah sure - cause what I really want is a "4K" screen that sucks down more battery power, requires more CPU processing power and gets warm all the time like those Galaxy Notes that are BURSTING INTO FLAMES - when with my naked eye, the iPhone 6 and 6S screens look PERFECT.
  16. Panda218

    Panda218 TS Evangelist Posts: 413   +172

    I applaud you for being consistent with your *****ic posts. If you have all this money why don't you buy a REAL camera and computer and edit your videos correctly.

    Phr3d, meric, trgz and 3 others like this.
  17. dylannnnnn

    dylannnnnn TS Rookie Posts: 18   +13

    It's a repeat of what Sony used to do in the 90's, make everything proprietary and then complain when sales decline.

    Sit back and watch history repeat :)
    trgz likes this.
  18. Wagan8r

    Wagan8r TS Evangelist Posts: 599   +56

    Well, I'm glad that I didn't wait and got a Note 7 instead (yes, exploding batteries and all). It's such a liberating experience to be back in control of my phone instead of the padded playground of iOS.
  19. Bigtruckseries

    Bigtruckseries TS Evangelist Posts: 583   +317

    #1 You mean like my SONY NX5u which weighs over 10 pounds and needs a tripod? How about the BEST 4K SMARTPHONE ON THE ENTIRE MARKET with 256GB of SOLID STATE RECORDING and iMovie to finish edits before uploading? Unlike Galaxy TRASH.

    #2 Just wait till I get the TRACKHAWK.
  20. the batteries are flawed from korea and again iphones have exploded to ..
    35 out of 2.5 million.
    trgz likes this.
  21. Bigtruckseries

    Bigtruckseries TS Evangelist Posts: 583   +317

    iOS is superior.
  22. Gaara

    Gaara TS Booster Posts: 103   +26

    stop triping on milk
  23. Adhmuz

    Adhmuz TechSpot Paladin Posts: 1,769   +598

    "Apple's Opinion"... nuff said
    Reehahs and ikesmasher like this.
  24. lripplinger

    lripplinger TS Addict Posts: 281   +97

    Yay, Crapple at it again. Proprietary adapters they will charge a fortune for and way ridiculous pricing.
    BSim500 likes this.
  25. Wow. The apple haters are out in force in the comments section here.

    I'm an intelligent, heavy tech user and I would pick iPhones over any Android phone every day of the week. I've had Android, it's cheap, unreliable, clunky guff and the phones are cheaply made by comparison.

    As usual the haters are parroting apples downfall because they have been bold enough to innovate and remove the headphone socket. In the meantime galaxy note 7 users are facing a product recall and their S7 isn't even as fast as last years iPhone. Android phones are in the doldrums by comparison to apple phones in 2016.

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