Apple is reportedly planning to launch Apple TV+ by November at $9.99 per month

Shawn Knight

Posts: 13,080   +131
Staff member

Apple TV+, the tech giant’s upcoming streaming video service, is expected to launch by November and will lead off with a free trial period according to sources familiar with the matter as reported by Bloomberg.

Netflix popularized the concept of binging by releasing all episodes of a season at once and letting viewers consume them at their own pace. It works, to a certain degree, as you don’t have to wait week after week for new episodes and potentially run the risk of losing interest. Conversely, once you watch an entire season – often times in a single day – you’re done with the show until next season which could be a year or longer.

It would seem that Apple is targeting some sort of middle ground here in an effort to appease both camps.

Sources said Apple is considering a rate of $9.99 per month, the same as Apple News+ and Apple Music. In comparison, Netflix starts at $8.99 per month while Disney+ will begin at $6.99 a month.

Apple earlier this week published the first official trailer for The Morning Show, an original comedy-drama series starring Jennifer Aniston, Reese Witherspoon and Steve Carell. Cupertino is reportedly going all in on the show, investing around $300 million on the first two seasons alone.

Permalink to story.



There's so much video available alreaady, you couldn't watch it all in a life time -- and who would want to! We've had a video service for several years and find there's less than 1/10 we've been interested in viewing.

All the marketing boys can see is the raw money and can't see that it would take a voluminous library to turn this into a perpetual cash flow. Good Luck.


Posts: 19   +19
"It would seem that Apple is targeting some sort of middle ground here in an effort to appease both camps."

Seems like it's just taking the binge watch option away. The "other camp" already has the option to watch one episode per week if that's what they want.