As the game streaming wars heat up, EA ponders its position

onetheycallEric

TS Addict
Staff member

Electronic Arts, the founder of "surprise mechanics," is reportedly mulling its position on entering the cloud gaming arena. In an interview with The Hollywood Reporter, Mike Blank, VP and general manager of EA's Origin, confirmed that the company could still join the fray.

"The new trend of subscription offerings in games is an innovation," Blank told The Hollywood Reporter. "It might not seem like one because subscriptions have been around for a long time in other forms of media, but there’s something unique about games because they are highly immersive, have long life experiences and they’re highly social."

Google and Microsoft are already arguably in the best position to offer game streaming, and both companies have services launching this fall. Additionally, other players like Amazon, and even Walmart, are rumored to be building out game streaming services. Apple already took the wraps off its Arcade service, and Nvidia has GeForce Now, although it's still in beta.

Despite this, EA contends there's still room for at least one more entrant. "We can, and we may still, offer our own," Blank says. "That said, I think there is space in the market for multiple complementary and competing services that offer different kinds of experiences to different players."

EA has continued to extend the reach of its own subscription service, EA Access, and has even brokered a deal with Sony for the service to land on PlayStation 4 this July. Blank signaled that by partnering with other gaming powers via EA Access, it could be the company's secret sauce for a game streaming platform. "We need to be where the players are and not every player is going to be on every service or device, just like not every viewer is on Netflix," Blank says.

The streaming wars are already fragmenting services and libraries on the video side. With Disney and Apple set to enter the market, and rumors of other players like AT&T, it's no longer as simple as just Netflix and Hulu; users will have to be increasingly more selective. It would seem game streaming is destined for the same fate, albeit at a much accelerated pace.

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Footlong

TS Addict
Can't see EA having its own streaming service. It requires money and bandwidth that only a few companies in the world have. Google, Microsoft, Facebook, not to mention that its a service right now that has more potential in developing nations, but being offered to developed nations.
 

Dimitrios

TS Guru
These stupid greedy companies don't understand people don't have the money and time to have like 30 subscriptions just to watch a movie.

More people are going to pirate movies and this is why I use CINEMA app. I just can't keep up with all this fragmented bullshi*. I do like HULU and $1 a month for 12 months is ending in a few months and will likely cancel. I dropped NETFLEX a year ago and very happy. Will be dropping AMAZON PRIME VIDEO as well.
 
I pay $155 a month for Verizon Fios. I have access to HBO, Cinemax, Showtime, Epix and a bunch of channels.

I watch the TV and movie channels infrequently, and spend most of my time either on Youtube, HBO or Showtime.

The bulk of my service comes down to having fast internet - which is lightning fast and never disappoints.

I also pay $100 a month for my XS MAX on AT&T for unlimited data/talk andtext.

And then there's the $60 a year for Xbox Live.

And $20 a month for Sirius XM on my computer, my JeepSRT and my Hellcat.

I absolutely REFUSE to give EA a dime - nor will I pay anyone else a dime more than what I get right now.
 

toooooot

TS Evangelist
I will gladly pay for 0 gaming subscription, and one free fortnight service please.
These companies think day and night how to get elite customers like me.
 

OptimumSlinky

TS Addict
I pay $155 a month for Verizon Fios. I have access to HBO, Cinemax, Showtime, Epix and a bunch of channels.

I watch the TV and movie channels infrequently, and spend most of my time either on Youtube, HBO or Showtime.

The bulk of my service comes down to having fast internet - which is lightning fast and never disappoints.

I also pay $100 a month for my XS MAX on AT&T for unlimited data/talk andtext.

And then there's the $60 a year for Xbox Live.

And $20 a month for Sirius XM on my computer, my JeepSRT and my Hellcat.

I absolutely REFUSE to give EA a dime - nor will I pay anyone else a dime more than what I get right now.
I pay $75 a month for the fastest internet available in my neighborhood (100/10), $15 a month for Netflix, and $15 a month for Game Pass Ultimate (Xbox Live Gold and Game Pass for Xbox and PC).
That's it. I haven't had cable in over a decade, nor do I plan to have it ever again.
 

Cycloid Torus

Stone age computing - click on the rock below..
Insufficient service to warrant price. An aggregator which offers blended subscriptions at blended rates will get my business. This would be different if we had 3 kids and a mother-in-law all in residence, but then I probably couldn't afford it.
 

Leuten

TS Rookie
EA: We will not go into games as a subscription, but from 2020 you can pay a "surprise fee" per month and play all our games for no additional cost.
 

koblongata

TS Addict
But Google was right, NO ONE else in the world has infrastructure and bandwidth like theirs.

It might end up similar to cloud computing, you rent computing power and bandwidth from Amazon or Google to do your subscription based stream gaming...

...or else the investment is going to be crazy.
 
R

retsxel

How many subscriptions are you prepared to pay for?
None. I do not rent games, I buy them. Subscriptions can go to blazes.

NOTE TO EA;
You have a number of titles on GOG, some of which I own. Release more there, such as the Command & Conquer series, the Battlefield series and so on and you'll get more of my money. Don't and you won't. See how easy that is?
 
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