Battlefield 4 has so many players right now that EA had to increase server capacity

GGGos

Posts: 14   +0
Staff
What just happened? Battlefield 4 has suddenly seen a huge influx of players as it approached its 8th anniversary, likely driven by the newly-announced release date of Battlefield 2042, a creative sales campaign by EA and a collaborative giveaway with Prime Gaming. Some US server regions were experiencing issues related to heavy traffic, prompting EA to add additional servers.

EA recently noted that Battlefield 4 had received an influx of players following the announcement of Battlefield 2042. This boon to the older game’s player base also coincides with a free promotional giveaway, a collaboration between Prime Gaming and EA's Origin platform.

Battlefield 4 codes were being given away to Amazon Prime subscribers through most of June. Prime was hovering around 200 million subscribers as of Q1 2021. Battlefield 4 sold 7 million copies after its release in October 2013, and by May 2014 only 2% of those were still being played.

Let’s be extremely optimistic and say that most of those players were still playing before EA’s announcement of Battlefield 2042 on Friday. It'd take less than one-tenth of one percent of those with access to Prime Gaming to claim their free code for Battlefield 4 to double the games active player base.

In this perfect storm of events, so many players were flocking to Battlefield 4, particularly the US West server region, so much so that EA noticed drastically increased waiting times in that region. This prompted the gaming giant to increase server capacity, as well as promise to continue monitoring the game to make further adjustments.

This new wave of players seems to be a brilliantly orchestrated event to increase sales of microtransactions in Battlefield 4. Making an older entry in a successful franchise free for millions, and then bolstering hype for the series as a whole by announcing the newest entry’s release date was a surefire way to get more eyes on their DLC and loot boxes for a game that had a meagre and further dwindling player-base.

Beyond that, anyone who has hopped into this game’s revival are going to be hard pressed to purchase the game’s several paid DLC. Without said DLC, players are precluded from joining matches with other players who do want to use certain paid content. Being many times cheaper at entry than purchasing each DLC at $14.99, and the base game if you missed the giveaway, you can instead subscribe to EA Play for $4.99 and get it all as long as your subscription is active. This might push a new group of consumers towards EA’s subscription service on top of the other spikes in purchases associated with Battlefield 4’s revival.

"In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion..."

There is a popular saying that applies here: “If you're not paying for the product, you are the product.” EA did not rack up its 2020 net revenue of $5.5 billion because it’s immensely dedicated to the enjoyment of their consumers.

That feat was achieved because Electronic Arts is a machine dedicated to extracting money from its target market. With elaborate and subtle persuasion like this coming from major players in all industries, this is one more instance where every consumer must remember to consider whether their purchases are motivated by their own enjoyment and desire to support quality products, or if it is the result of elaborate scheming by companies with a history of questionably immoral decisions. That being said, there is nothing wrong with enjoying a few matches of Battlefield 4 with your friends, as long as you know that it was a decision you made for yourselves.

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QuantumPhysics

Posts: 5,219   +5,917
All these years and I'm still happiest playing Counter Strike.

Battlefield 4 was an awesome game, but the gunplay wasn't that great. I spent most of my time trying to get a Little Bird and attack people from the air, but they made it so esy to shoot a pilot down it's not even worth it. Unlike Battlefield 3 where I could easily spend the entire round tormenting everyone with machine gun fire from the sky.
 

Lounds

Posts: 896   +796
BF4 was a great game until it was ruined by hackers who would sit and snipe you instantly from miles away. The best thing about BF4 was the revolution where you could change the environment by toppling key structures.
 

Burty117

Posts: 4,193   +2,212
Heard about this a couple of days ago, jumped on last night with a few friends and it's as great as ever. Nice to be able to play any game mode as all servers are populated.
 

Fearghast

Posts: 421   +308
I probably got off the BF4 at the right time, as all I hear about it now is "full of cheaters".
I still remember fondly playing as commander in my bed on my old Samsung Note 10.1 2014 with stylus + DMRs in BF4 were unholy weapons of mass sniper destruction + not to mention it feels like it was the last time Dice and EA were putting effort in fixing the game as the netcode and stability improved slowly but drasticaly.
 

Burty117

Posts: 4,193   +2,212
I probably got off the BF4 at the right time, as all I hear about it now is "full of cheaters".
It's really not, specially if you find the right servers with working anti-cheat and admins that are usually playing as well.

Played for many hours on a few different servers last night and didn't run into a single cheater.

BF5 on the other hand, which doesn't contain any anti-cheat systems to speak of...
 

Puiu

Posts: 4,862   +3,747
TechSpot Elite
I probably got off the BF4 at the right time, as all I hear about it now is "full of cheaters".
I still remember fondly playing as commander in my bed on my old Samsung Note 10.1 2014 with stylus + DMRs in BF4 were unholy weapons of mass sniper destruction + not to mention it feels like it was the last time Dice and EA were putting effort in fixing the game as the netcode and stability improved slowly but drasticaly.
They had to put work in the netcode because it was crap in both BF3 and BF4, but especially in BF4. It was community outrage that made the DICE devs release multiple major netcode updates and dev blogs. BF4 released embarrassingly broken and it took them a year to fix it.
 
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Peter Farkas

Posts: 573   +430
I could never finish a mission in BF4's campaign, where I always got stuck at a certain point due to a bug. EA apparently never fixed that.
 
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Knot Schure

Posts: 369   +175
BF4 was a great game until it was ruined by hackers who would sit and snipe you instantly from miles away. The best thing about BF4 was the revolution where you could change the environment by toppling key structures.
Exactly what stopped me from playing it...
 

R00sT3R

Posts: 479   +1,314
I would be tempted to go back into it but these days its only the same 3 or 4 bloody maps that seem to running on every damn server, especially those ultra dull & boring 'Operation Metro' & 'Paracel Storm'.

There are so many great maps that hardly ever see the light of day any more! Especially the BF2 remakes like Gulf Of Oman & Dragon Valley.
 

Farkinell

Posts: 188   +298
I've recently got back into this game due to the Prime giveaway. It's great fun, although barrelling towards 40 I have the reflexes of a mildly sedated tortoise and so prefer maps that allow me to hang back and enjoy the scenery, much like life itself.

EA have played a commercial blinder on this, as the articled describes. When you login you're offered the chance to buy 'catch-up packs' (£6.99) which unlock a bunch of stuff to save you starting from scratch. There's also a lot of game modes locked behind DLC purchases.

The game was free though so can't complain too much, I'll just shake my fist from my porch.
 

GeforcerFX

Posts: 1,024   +493
I would be tempted to go back into it but these days its only the same 3 or 4 bloody maps that seem to running on every damn server, especially those ultra dull & boring 'Operation Metro' & 'Paracel Storm'.

There are so many great maps that hardly ever see the light of day any more! Especially the BF2 remakes like Gulf Of Oman & Dragon Valley.
There has been full map rotation servers for the last few years as of this weekend 4 of them were full in the USA.
 
The last good game dice has made, hopefully battlefield 2042 will be good. Hopefully ea doesn't go woke again and telling people to not buy the game. Thanks for the advice bf5 was trash I played it on game pass and I'm glad I didn't get it.