Gen to gen has nothing to do with this. It's cards from different brackets. The point of a new gen is to deliver more performance at less power. Obviously flagship should be much faster than last gen flagship as well.That's not really true though. Annoyingly, the 6800 / 6800XT still make a lot of sense in the current market. Maybe they'll tick down by another $20 when the 4060 cards come out, but they're already priced to where the market says they should be for the performance.
4090 is ~75% faster than 3090 at 4K. This is a decent jump. You want 50% increase - or more - when buying a new GPU.
People act like AMD don't need 7800XT + 7800 because last gen cards can counter 4070. This is BS. 6800XT uses at least 50% more power than 4070 while delivering same performance and has less + worse features and mediocre RT perf.
This is not how you move forward. Nvidia can counter 7900XT with 3090 Ti as well, pointless tho...
AMD can't compete with lower end 4000 series using price cuts on last gen cards. They need new stuff. Lower watt parts. With smaller footprint.
4070 is a lower mid-end tier card. AMD needs a last gen high-end SKU to counter it.
6800XT = uses way more power, much bigger cards and way more noisy, this is why it's slightly cheaper. 3 year old tech.
AMD needs to put out 7800 series ASAP.
However they probably want to sell the remaining last gen cards first, just like Nvidia (this is why prices are high on 4000 series - same with 7900 series).
I will eat my hat if 7900XTX is not below 800 dollars by the end of the year.
When 4080 Ti comes out, Nvidia drops 4080 below 1000 dollars for sure. Maybe even 899. (4090 Ti probably 1999 dollars, after 4080 Ti sometime)
4070 Ti will drop to 699, 7900XT should be 699 tops as well at this point. If AMD actually want to sell alot of cards, they should price it at 649 and undercut 4070 Ti by 50 dollars.
AMD can do nothing else than lower prices, because Nvidia can beat 7900XTX easily, which is the flagship from AMD this gen. Well 7950XTX might come, it will just be the same, running at higher clockspeed. Custom 7900XTXs already does this.
4090 Ti, 4090 and 4080 Ti will all soundly beat 7900XTX, yes for more money, many people don't care tho. People that splash 1000-2000 dollars on a GPU don't care.
4080 performs on par with 7900XTX.
Even AMD said it would be pointless to try and compete with 4090. They have nothing. Outside of pricedrops.