Intel poaches another lead GPU designer from AMD

[mongeese]

In a nutshell: Rohit Verma, an AMD veteran SoC architect, has jumped ship back to Intel. In his new role, he’ll be doing the same thing he did at AMD -- leading the design process of discrete GPUs. Before his 8-year stint at AMD, Verma spent 15 years with Intel. His LinkedIn page says he was a lead SoC architect during that time. Before that, he worked at National Semiconductor, which no longer exists.

Verma was AMD’s Lead SoC Architect for discrete GPU SoCs for the past three years, during which he worked on projects for the gaming, cloud gaming, consumer, and workstation market segments. For five years before that, he worked in AMD’s Semi-Custom business unit as a lead architect.

At Intel, he has joined the AXG group, a segment of Intel’s graphics division created by Raja Koduri last year, as the Lead Product Architect of discrete GPU SoCs. "It’s great to be back at Intel and I’m looking forward to working with the team to define and build innovative next generation GPU products!" he wrote on LinkedIn.

Verma will probably have a hand in the development of Intel's Battlemage and Celestial GPUs.

Intel has a record of poaching senior AMD engineers. In 2017, they recruited former head of Radeon Technologies Group Raja Koduri and appointed him Senior Vice President of the Core and Visual Computing Group. He has since led Intel’s development of discrete GPUs and enterprise accelerators.

A year later, Intel recruited the designer of the Zen architecture, Jim Keller, though he left in 2020 after a dispute. From AMD’s marketing team, Intel has hired Chris Hook, Darren McPhee, Damien Triolet, and Heather Lennon.

It’s the nature of competition to try and take each other’s talent, but it’s nonetheless sad for AMD. It might have recently reached the same market cap as Intel, but the latter still has significantly more capital with which to invest in employees.

Permalink to story.

https://www.techspot.com/news/93476-intel-poaches-another-lead-gpu-designer-amd.html

 

[captaincranky]

It’s the nature of competition to try and take each other’s talent, but it’s nonetheless sad for AMD. It might have recently reached the same market cap as Intel, but the latter still has significantly more capital with which to invest in employees.

Well, if "beauty is only skin deep", it follows logically that, "loyalty is only paycheck deep". And so it goes.

I would suggest that it's absurdly paradoxical, that the only truly loyal AMD followers are those that give them money, not make it from them.

 

[captaincranky]

It’s the nature of competition to try and take each other’s talent, but it’s nonetheless sad for AMD. It might have recently reached the same market cap as Intel, but the latter still has significantly more capital with which to invest in employees

Well, you know how that goes, "if wishes were horses beggars would ride"

 

[Uncle Al]

Looks like AMD needs to take a more serious look at how it hires and maintains employee's. People jumps ship for money, authority, or working conditions. if AMD were on top of it all they would roll with the punches and improve all of these and if they ever hope to lure these and others away from Intel they need to be above the competition, not "just as good" .....

 

[R00sT3R]

I'd always thought it likely that Intel would simply buy out the AMD GPU division one day but they seem to be accomplishing the same task by hollowing it out from within.

..It will be interesting to see what those people can do with the financial muscle of Intel behind them. AMD seems to channel most of its available R&D budget towards the CPU side of things, whilst treating the GPU division like the red headed step child.

 

[Nobina]

When Koduri was working at AMD, Radeon department was even worse than it is now. I guess Intel couldn't find anyone else so they'll take what they can get.

 

[takaozo]

Intel........... if you cant beat them bribe them. If you cant bribe them buy them. If you cant buy them take their people.

 

[Arbie]

Intel........... if you cant beat them bribe them. If you cant bribe them buy them. If you cant buy them take their people.

You left out "cheat". Intel first tried to destroy AMD by predatory pricing and monopolistic practices. The EU at least reined that in. Those who wish Intel had succeeded - and still hope they will - can raise their hands...

 

[Bullwinkle M]

You left out "cheat". Intel first tried to destroy AMD by predatory pricing and monopolistic practices. The EU at least reined that in. Those who wish Intel had succeeded - and still hope they will - can raise their hands.

Intel gave AMD a license to make X86 as a second source supplier for the IBM PC

Now give us (Intel) a license for all your GPU technology or you can stop making X86 compatible chips right now

 

[zamroni111]

Well, anyway gaming GPU has really bad per transistor profitability compared to less complex compute GPU, more over server cpu

 

[kiwigraeme]

I imagine the process and software is much more important - plus I imagine the likes of Microsoft may give input with overall design/drivers
I sure there's lots of talent out there . or already in the ranks - plus the GPU ,Server, Cpu persons probably chat every once it a while .
Lots of the skills now are how to hardcode stuff you want to do fast like ray tracing and other scripts = the basic layout schemas are probably known quite well AI/Humans will fine tune it .
AMD has no problem making powerful cards - it's getting the extras in there and the drivers - that's a lot of specialists - someone high up oversees it and as laid out possible plans for next 5 years

 

[DCOCA]

Intel gave AMD a license to make X86 as a second source supplier for the IBM PC

Now give us (Intel) a license for all your GPU technology or you can stop making X86 compatible chips right now

Um I think you forgot how AMD licensed x86- 64 bit to Intel.

 

[Bullwinkle M]

Um I think you forgot how AMD licensed x86- 64 bit to Intel.

Oh, I didn't forget
It is simply not relevant

Do you really believe Intel could not do 64 bit on their own?

What world do you live in?

 

[captaincranky]

Intel........... if you cant beat them bribe them. If you cant bribe them buy them. If you cant buy them take their people.

Yeah, and I'll bet you wouldn't quit your job and go to work for a company that offered you another 50K (at least) a year. 'Cause y'all gotz dem principles, right?

 

[captaincranky]

Oh, I didn't forget
It is simply not relevant

Do you really believe Intel could not do 64 bit on their own?

What world do you live in?

Um I think you forgot how AMD licensed x86- 64 bit to Intel.

Mr. Bullwinkle does have a point. From a cost and time expedient point of view, it would be easier to simply pay the licensing fee, than to spend years in court against AMD claiming they thought of it first.

So maybe Intel just felt sorry for AMD, and threw them a bone.

 

[HardReset]

Um I think you forgot how AMD licensed x86- 64 bit to Intel.

Oh, I didn't forget
It is simply not relevant

Do you really believe Intel could not do 64 bit on their own?

What world do you live in?

Of course Intel could do 64 bit: https://www.theregister.com/2004/01/13/intel_and_idc_at_odds/

Also Intel first reverse engineered x86-64, later licenced it.

 

[takaozo]

Yeah, and I'll bet you wouldn't quit your job and go to work for a company that offered you another 50K (at least) a year. 'Cause y'all gotz dem principles, right?

Here is not about my principles, they guy that swiched sides or yours , it's about corporations and cartel practices.
I'm pretty sure AMD would have done the same if the roles are turn. But wait they just did that along with Nvidia for the last year against clients. Dominant positon only lead to corruption trying to remain Nr.1 at all costs.

Cheers mate!

 

[captaincranky]

Here is not about my principles,

Well yes it is.If you want someone else to live up to the standards you're setting, you have to lead by example.

Otherwise, you're just blowing up the old pedantic smokescreen, "do as I say, don't do as I do".

 

[Raptor Lake]

You left out "cheat". Intel first tried to destroy AMD by predatory pricing and monopolistic practices. The EU at least reined that in. Those who wish Intel had succeeded - and still hope they will - can raise their hands...

I'd rather work at the company that supports its government rather than take a financial offering from a foreign totalitarian government and risk them using their technology to harm people.

Makes sense that everyone's jumping ship, they don't want to be involved in those kinds of things.

 

[zamroni111]

Oh, I didn't forget
It is simply not relevant

Do you really believe Intel could not do 64 bit on their own?

What world do you live in?

They did but failed. Hello itanium

 

[trieste1s]

I'd rather work at the company that supports its government rather than take a financial offering from a foreign totalitarian government and risk them using their technology to harm people.

Makes sense that everyone's jumping ship, they don't want to be involved in those kinds of things.

Huh? What? What financial from what totalitarian?

 

[zamroni111]

Looks like AMD needs to take a more serious look at how it hires and maintains employee's. People jumps ship for money, authority, or working conditions. if AMD were on top of it all they would roll with the punches and improve all of these and if they ever hope to lure these and others away from Intel they need to be above the competition, not "just as good" .....

Probably amd simply realizes that server compute gpu gives much more profit than desktop gaming gpu while being much less complex to be designed

 

[DCOCA]

Oh, I didn't forget
It is simply not relevant

Do you really believe Intel could not do 64 bit on their own?

What world do you live in?

They did and failed, it’s called itanium…not sure if you recall that, or I guess you don’t think that was relevant….. lol