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Levi's $350 'smart jacket' goes on sale in the coming days

By Shawn Knight ยท 11 replies
Sep 25, 2017
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  1. Levi Strauss & Co. announced in mid-2016 that it was working with Google to develop a connected “smart jacket.” Codenamed Project Jacquard, the wearable was teased again earlier this year and is finally ready for its big debut.

    At first glance, the garment – known officially as the Levi’s Commuter Trucker – looks no different than any other article of clothing. What sets it apart from the crowd (aside from that all-denim, Jay Leno look) is the fact that it features Jacquard technology woven directly into the sleeve.

    The tiny embedded electronics allow wearers to control messages, phone calls, music, navigation and more using taps and swipes. As the name suggests, it’s designed primarily for cyclists and “commuters” and like other wearables, it works in conjunction with a connected smartphone.

    There’s a removable Bluetooth “tag” that powers the experience; it plugs directly into a slit in the cuff of the jacket. Battery life is said to check in at around two weeks although runtime will vary depending on use. Recharging is handled via USB.

    Levi’s Commuter Trucker jacket goes on sale in select boutique stores on September 27 and will be available on Levi’s website come October 2 priced at $350. For reference, a standard Levi’s Trucker jacket without the fancy internals commands $148 so you’re paying just north of $200 for the connected features.

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  2. TomSEA

    TomSEA TechSpot Chancellor Posts: 2,662   +734

    Seriously? OK - this is just plain getting dumb now. Glasses, watches, phones, tablets, bluetooth necklaces, laptops and now clothing.

    Exactly how much connectivity is enough?
    psycros likes this.
  3. davislane1

    davislane1 Inquisitor Posts: 4,677   +3,702

    Somewhere between smart vitamins and thought monitors.
    Reehahs, psycros and TomSEA like this.
  4. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,461   +3,180

    There can never be enough. Everybody and their dog wants a slice of that extremely lucrative pie. That's like asking hasn't Apple made enough money yet. There is simply no limit. Remember the smart hairbrush somebody tried to market a few years ago? The only people that showed some interest were bald people. :confused:
  5. OutlawCecil

    OutlawCecil TS Addict Posts: 201   +96

    Agreed. Please stop making stupid "smart" stuff. It's going too far.
  6. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,461   +3,180

    Too far? Has someone come up with a smart condom yet? If they have then yes, it's going too far.
    CaptainTom likes this.
  7. VitalyT

    VitalyT Russ-Puss Posts: 3,549   +1,837

    What a moronic idea!

    A piece of clothing reflects personal choice and individuality. To even suggest that people with taste will agree to uniform themselves for the sake of a gadget is completely moronic.

    Looks and sounds like an idea created by a bunch of nerds or corporate *****s who have no idea of how people choose what to wear. I'm sure women will respond with even more resentment to the idea.
  8. davislane1

    davislane1 Inquisitor Posts: 4,677   +3,702

    People line up for Jordans like people line up for iPhones. Not only will people uniform themselves for the sake of a gadget, they'll be ecstatic about it.
    Adhmuz likes this.
  9. Jeff Re

    Jeff Re TS Enthusiast Posts: 31   +10

    They actually have.
  10. Ivangela

    Ivangela TS Rookie Posts: 17

    People line up for Jordans like people line up for iPhones. Not only will people uniform themselves for the sake of a gadget, they'll be ecstatic about it.[/QUOTE]

    This times a million!
  11. Squid Surprise

    Squid Surprise TS Evangelist Posts: 1,405   +607

    OK, I need a link :)

    And just how smart is that condom?
  12. erickmendes

    erickmendes TS Maniac Posts: 282   +103

    Sure, everybody chanting "enough smart things..." , so try to live without your smart phone for some days.
    Those smart things come and go, but the useful ones stay, was like this in smartphone case, so stop the ranting...

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