Most Netflix streams end up on televisions

Shawn Knight

TechSpot Staff
Staff member

It’s possible to watch Netflix in nearly every country in the world and on virtually any device you want although according to data recently shared by the streaming video giant, you’ll likely end up consuming content on your television.

Netflix during a recent press briefing at its Los Gatos, California, headquarters said 70 percent of streams end up being watched on televisions. That’s a significant margin considering the prevalence of mobile devices like smartphones and tablets and the ability to watch on PCs.

Then again, as Recode argues, the number isn’t totally surprising and helps to understand why Netflix has spent so much time and money on integration deals with pay-TV providers. It also falls in line with findings from other streaming providers. YouTube last fall, for example, said more than half of the streams it serves up for its live TV service end up on televisions.

Interestingly enough, where a user watches often doesn’t correlate to the device they used to sign up for service.

Globally, data shows that 40 percent of people sign up for Netflix on a computer. Only 30 percent of people do so on a smartphone and only 25 percent sign up through a connected television. Over time, however, most users come to the realization that consumption is best suited for the big screen.

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TechSpot Addict
Whaaa?! Its easier to interact with the Internet via keyboard and mouse on a large monitor and video is better on a big TV?? I thought sure people were using their connected toasters to browse and watching Netflix on smartwatches!
You know, once overpopulation, "really gets going", that smart phone is going to seem like today's "big screen TV".

Some 40 billion, (or more), people will be packed, shoulder to shoulder, to take turns watching that one $10,000.00 cell phone, which one in fifty people will be able to afford. The rest of, "the huddled masses", will have to watch grass grow. Oh wait, grass will be extinct by then.:D (*)

(*) Although there will be a rumor going around that some admiral general, has the one last clump of grass, tucked away safely in a terrarium at Starfleet Headquarters.
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TS Maniac
Not surprised. Even though I can stream Netflix on my phone, PC..etc

I rather stream it from my 4K OLED TV in my living room. It compliments my home theater setup well.