Nvidia boss Jensen Huang calls Radeon VII "underwhelming" and "lousy"

[midian182]

What just happened? During AMD's keynote speech at CES yesterday, CEO Lisa Su unveiled Radeon VII: the world’s first 7nm gaming GPU. It’s designed to compete with the RTX 2080, but is Nvidia boss Jensen Huang concerned? Apparently not. He called his rival’s product “underwhelming” and “lousy.”

Su showed off the Radeon VII’s power on stage with a series of benchmark tests and a 4K demo of Devil May Cry 5, which mostly ran at between 70 – 120 fps. Huang, however, was far from impressed. “The performance is lousy and there’s nothing new,” he said during a roundtable interview published by PC World.

“[There’s] no ray tracing, no AI. It’s 7nm with HBM memory that barely keeps up with a 2080. And if we turn on DLSS we’ll crush it. And if we turn on ray tracing we’ll crush it.”

Radeon VII uses 16GB of HBM2 (second-generation high bandwidth memory), whereas the RTX 2080 features 8GB of GDDR6.

Huang also noted that forty laptops with RTX 2060, 2070, and 2080 cards are on their way, and pointed out that the RTX 2080 is sold by every-in card vendor.

“It’s a weird launch, maybe they thought of it this morning,” he quipped.

Responding to Huang’s comments about Radeon VII, AMD’s Su said: “What I would say is that we’re very excited about Radeon VII, and I would probably suggest that he hasn’t seen it yet.”

Su is right in that we should wait until we see the real-world performance of Radeon VII before passing judgment. At $699, it’s cheaper than what most RTX 2080s sell for, and while Huang lauded ray tracing and DLSS, few games support these features. Moreover, Su has said AMD is working on ray tracing "both on the hardware side and the software side."

Elsewhere in the interview, Huang said consumers on a budget were right to be angry at the RTX cards’ high prices, adding that the company now catered for this market with the $350 RTX 2060, which has “twice the performance of a PlayStation 4.” He also took a dig at Intel when asked about its move into graphics.

“Intel’s graphics team is basically AMD, right?” Huang asked. “I’m trying to figure out AMD’s graphics team.”

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https://www.techspot.com/news/78202-nvidia-boss-jensen-huang-calls-radeon-vii-underwhelming.html

 

[Steve]

"And if we turn on ray tracing we’ll crush it.", I think he's talking about his RTX GPUs there

 

[Mikymjr]

Seems more like he is afraid. Welp, when AMD's new cards get released we will get the true answer

 

[dj2017]

I don't know if Huang is trolling AMD because he is happy with what AMD IS and IS NOT showing, or because he is worried.

 

[Nobina]

He's more impressed with 2080 Ti doing 30 FPS at 1080p with ray tracing turned on and no visible visual improvement.

 

[DanUK]

Huang firing all the shots. <supa_hot_fire.gif>

 

[Bubbajim]

And if we turn on ray tracing we’ll crush it.

The "it" in that sentence refers to in-game performance, right?

/s

 

[CrazyDave]

I believe the summary at the top of your article mentions "Ryzen VII".
Shouldn't that be "Radeon VII"?

Had me confused for a few moments.

 

[QuantumPhysics]

Don't just defeat your competition, DESTROY THEM.

If you want to crush AMD then you've got to underprice them and outperform them at every turn.

Drop the price of the 2080Ti, the 2080, the 2070 and the 2060 to just below the price of their whatever cards.

 

[cunoda]

"Underwhelming" and "lousy" are the RTX 2070 and 2060.
Those cards have the same price and performance than existing cards. I already had an older GPU at that price and performance.

Whoever had or had not bought a card a t that price and performance in the past, will NOT buy a card a that price and performance.

Also the RTX have not enough power for raytracing to be usable.

That's "underwhelming" and "lousy".

 

[stewi0001]

I think he was intimidated by Lisa Su's jacket.

 

[Raytrace3D]

I think he was intimidated by Lisa Su's jacket.

Or probably wonder how she stole it from his closet? They're like twins. lol

 

[cliffordcooley]

Must be worried, else he wouldn't have said anything. I've always heard "a hurt dog always yelps".

 

[trparky]

He's sounding desperate.

 

[StupidPeopleSuk]

He's the head of the competition, what else is he supposed to say ???????

To me it sounds like a publicity stunt to cover up the fact that he is very concerned that they will be getting their asses handed to them in the near future if they don't get their **** together and make some cards that offer a revolutionary step forward AND that **normal** people can actually afford to buy....

 

[trparky]

stunt to cover up the fact that he is very concerned

THIS!!!

 

[godrilla]

Rumors was that it would be on par with the rtx 2070 or gtx 1080. So far the dlss seems like a gimmick. Most gamers currently aren't willing to pay for the raytracing or ai dedicated hardware at the premium charged especially at the supported titles that have it now. Rumors are that Nvidia is launching a gtx 1180 too!

Not every developer is willing to give up code to nvidia especially at the AMD camp to enhance for dlss.

 

[gigantor21]

Huang firing all the shots. <supa_hot_fire.gif>

But he ain't a rapper...

OT: Getting something with 1080ti performance for 100$ less (hopefully) with twice the memory sounds decent, but probably won't move the needle for the market. It would have to be much cheaper and/or more powerful to do that.

 

[ShObiT]

"And if we turn on ray tracing we’ll crush it.", I think he's talking about his RTX GPUs there

*Mic Drops* everyone sheers!

 

[urbanman2004]

Asian nerd CEO's dissing each other is entertainment at its finest

 

[Nightfire]

He should be more worried about the class action law suit against his company than a little healthy competition.

 

[BigMack70]

It is underwhelming and lousy. It looks like it will barely match Nvidia's 2 year old GTX 1080 Ti.

It's the exact same underwhelming and lousy that the RTX 2080 is.

 

[ZackL04]

While I agree with him, Id say the same about the current Nvidia stack outside of the new technologies it is capable of.

 

[Sausagemeat]

He sounds arrogant not desperate! And he should do, if all AMD can muster is a 2080 competitor with no ray tracing or DLSS for the same money then they aren’t going to sell many cards.

 

[meric]

I have a feeling AMD didn't show everything they have at hand. Both CPU and GPU sides.