Nvidia boss Jensen Huang calls Radeon VII "underwhelming" and "lousy"


Posts: 8,149   +96
Staff member
What just happened? During AMD's keynote speech at CES yesterday, CEO Lisa Su unveiled Radeon VII: the world’s first 7nm gaming GPU. It’s designed to compete with the RTX 2080, but is Nvidia boss Jensen Huang concerned? Apparently not. He called his rival’s product “underwhelming” and “lousy.”

Su showed off the Radeon VII’s power on stage with a series of benchmark tests and a 4K demo of Devil May Cry 5, which mostly ran at between 70 – 120 fps. Huang, however, was far from impressed. “The performance is lousy and there’s nothing new,” he said during a roundtable interview published by PC World.

“[There’s] no ray tracing, no AI. It’s 7nm with HBM memory that barely keeps up with a 2080. And if we turn on DLSS we’ll crush it. And if we turn on ray tracing we’ll crush it.”

Radeon VII uses 16GB of HBM2 (second-generation high bandwidth memory), whereas the RTX 2080 features 8GB of GDDR6.

Huang also noted that forty laptops with RTX 2060, 2070, and 2080 cards are on their way, and pointed out that the RTX 2080 is sold by every-in card vendor.

“It’s a weird launch, maybe they thought of it this morning,” he quipped.

Responding to Huang’s comments about Radeon VII, AMD’s Su said: “What I would say is that we’re very excited about Radeon VII, and I would probably suggest that he hasn’t seen it yet.”

Su is right in that we should wait until we see the real-world performance of Radeon VII before passing judgment. At $699, it’s cheaper than what most RTX 2080s sell for, and while Huang lauded ray tracing and DLSS, few games support these features. Moreover, Su has said AMD is working on ray tracing "both on the hardware side and the software side."

Elsewhere in the interview, Huang said consumers on a budget were right to be angry at the RTX cards’ high prices, adding that the company now catered for this market with the $350 RTX 2060, which has “twice the performance of a PlayStation 4.” He also took a dig at Intel when asked about its move into graphics.

“Intel’s graphics team is basically AMD, right?” Huang asked. “I’m trying to figure out AMD’s graphics team.”

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Posts: 6,308   +7,248
Don't just defeat your competition, DESTROY THEM.

If you want to crush AMD then you've got to underprice them and outperform them at every turn.

Drop the price of the 2080Ti, the 2080, the 2070 and the 2060 to just below the price of their whatever cards.
"Underwhelming" and "lousy" are the RTX 2070 and 2060.
Those cards have the same price and performance than existing cards. I already had an older GPU at that price and performance.

Whoever had or had not bought a card a t that price and performance in the past, will NOT buy a card a that price and performance.

Also the RTX have not enough power for raytracing to be usable.

That's "underwhelming" and "lousy".


Posts: 46   +16
He's the head of the competition, what else is he supposed to say ???????

To me it sounds like a publicity stunt to cover up the fact that he is very concerned that they will be getting their asses handed to them in the near future if they don't get their **** together and make some cards that offer a revolutionary step forward AND that **normal** people can actually afford to buy....


Posts: 491   +244
Rumors was that it would be on par with the rtx 2070 or gtx 1080. So far the dlss seems like a gimmick. Most gamers currently aren't willing to pay for the raytracing or ai dedicated hardware at the premium charged especially at the supported titles that have it now. Rumors are that Nvidia is launching a gtx 1180 too!

Not every developer is willing to give up code to nvidia especially at the AMD camp to enhance for dlss.


Posts: 41   +38
It is underwhelming and lousy. It looks like it will barely match Nvidia's 2 year old GTX 1080 Ti.

It's the exact same underwhelming and lousy that the RTX 2080 is.


Posts: 843   +646
While I agree with him, Id say the same about the current Nvidia stack outside of the new technologies it is capable of.


Posts: 1,597   +1,422
He sounds arrogant not desperate! And he should do, if all AMD can muster is a 2080 competitor with no ray tracing or DLSS for the same money then they aren’t going to sell many cards.