Nvidia's RTX 5070 falls below $500, and now it's kind of irresistible

[Daniel Sims]

Winners & losers: Nvidia's RTX 5070 launched to a cold reception earlier this year, with TechSpot's review calling it "ultimately pointless." However, over the past few months, it has become one of the most valuable new graphics cards on the market. While its rivals struggle to reach MSRP, the 5070 continues to sink below it.

A deal on Amazon for MSI's two-fan edition of the Nvidia RTX 5070 has brought the popular midrange GPU to its lowest price yet, dropping below the $500 mark for the first time. Today's GPU market is a surprising reversal compared to just a few months ago.

When Nvidia launched the RTX 50 series earlier this year, the lineup faced harsh criticism for its high prices, limited supply, small VRAM capacity, and unimpressive performance gains over the RTX 40 Super it was meant to replace.

The GeForce RTX 5070 in particular drew ire for its near-nonexistent gains over the 4070 Super, as well as for Nvidia CEO Jensen Huang's dubious claim that multi-frame generation made it equal to the previous-generation flagship, the RTX 4090. Furthermore, in many benchmarks, the 5070 trails AMD's Radeon RX 9070, which has the same MSRP, and the 9070 XT, which is supposed to cost only $50 more.

However, while RTX 50 GPU prices have steadily declined over the course of 2025, with even the high-end 5080 and 5090 occasionally selling below MSRP, AMD's RX 9070 graphics cards remain stubbornly overpriced. MSI's latest Amazon deal puts the GeForce 5070 $50 below its $550 MSRP, but most listings for the Radeon RX 9070 sit closer to $600, while the 9070 XT hovers around $700.

For a few weeks, the RTX 5070 has been the most valuable new GPU in its price range, and recent Steam surveys reflect its strong cost-per-frame performance. In the September survey, the 5070 was by far the most popular card released this year, followed by the 5060 and 5070 Ti. By comparison, Radeon 9000 series GPUs were absent.

Market reports show a similar trend, with Nvidia's share of the dedicated GPU market now exceeding 90 percent.

Customers looking for more VRAM should consider waiting for the RTX 50 Super series, rumored to launch in the first half of 2026. Leaks suggest that the 5070 Super will feature 18GB of VRAM thanks to the introduction of 3GB memory modules, while the 5070 Ti and 5080 will include 24GB. However, raw performance gains are expected to be minor.

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Nvidia's RTX 5070 falls below $500, and now it's kind of irresistible

 

[oasked]

Yes - the price difference is quite significant, with the 5070 markedly cheaper here in the UK vs. the AMD 9070.

I grabbed an Asus dual fan variant a few months back for my kids / family computer and I'm really pleased with it.

12Gb of video memory is JUST enough, especially as it's used at 1440p. Also seems to work reasonably well with a -30% power target too.

 

[themastergoose]

Irresistible? Hardly, when the cheapest 5070 is the MSI Ventus 2X OC at £500. With its meagre 12GB VRAM and significantly weaker performance compared to the 5070 Ti, I’d still suggest the PowerColor 9070 XT Reaper at £570, which matches the 5070 Ti in performance without the hefty £779 price tag.

This is UK market pricing, but unless 5070 prices are significantly cheaper overseas in the £350-400 area to make it compelling, my point still stands with the 9070 class cards being much better value.

 

[yRaz]

The 5070 was always a 60 class card, saying it is irresistible is the years of price conditioning. It's a $300 card, maybe $400 with inflation

 

[Alfatawi Mendel]

I can get a rx 9070 for £530 from Scan in the UK. 16GB of memory and 17% faster than the RTX 5070.
I'm not sure if this is another Nvidia puff-piece or not.

 

[ScottSoapbox]

Not irresistible.

Not even a good deal with the gimped VRAM.

The price keeps dropping because everyone realizes it’s DOA.

 

[Theinsanegamer]

The 5070 was always a 60 class card, saying it is irresistible is the years of price conditioning. It's a $300 card, maybe $400 with inflation

Inflation doesn't work that way. The last five years your purchase power has halved. So that $300 card is now a $600 card.

$300 is the new $150, you ain't getting crap for that.

 

[redgarl]

Buying a 5070 is beyond idi0tic at this point. 50$ is not going to change the fact that you have 12GB of VRAM...

Looking at you Tims for recommending a 12GB of VRAM GPU for 1440p gaming over a 16GB one that is faster and cost the same...

 

[Neatfeatguy]

I've got a card that just nipping at the heels of a 5070 and already has 12GB of VRAM, 3080Ti. Even if the 5070 was $150 I wouldn't bother with the side grade.

Only upgrade worthwhile would be a 5080, but I'm not spending a grand for one - hell no. The $750 for this 3080Ti was hard enough to swallow.

All Nvidia and AMD has done for me with their last two generations of GPUs is shown that there is no reason to upgrade from a high-end Ampere.

 

[Raysterize]

16GB is the minimum now... anything less in 2025 is a waste of money.

 

[James321]

AMD dropped the ball again this launch.

They can't help but shoot themselves in the foot.

Better luck next time,,, Maybe?

 

[Revolution 11]

AMD dropped the ball again this launch.

They can't help but shoot themselves in the foot.

Better luck next time,,, Maybe?

Don't worry, next time they will end up shooting themselves in the head. I guess that is a improvement from AMD.

 

[GodisanAtheist]

So long as the used market starts getting some real downward pressure on 7xxx and 4xxx series cards, that's all I really care about.

My 6800XT I picked up in 2022 is in my Steambox right now and my main PC is running with my eternally relevant 980Ti.

Would be really nice to put that TI out to pasture and replace it with something 7900XT/4070TISuper level or higher for a reasonable price.

 

[Xenocea]

Don't worry, next time they will end up shooting themselves in the head. I guess that is a improvement from AMD.

They have 9 lives, so no big deal.

 

[Revolution 11]

They have 9 lives, so no big deal.

But they are on life #7 by now.

 

[airbornex]

Wild how we spent two years begging for affordable midrange cards and the moment one accidentally slips under MSRP everyone treats it like a solar eclipse. Do not look directly at the discount or you will summon a 5070 Super announcement.

 

[Megalomaniac]

Wait till Black Friday.

 

[maxxcool7421]

Non-ti onlt 12 gb ... hard pass for 1/4 of someones rent or house payment. it is still a pointless product at that price

 

[Xenocea]

But they are on life #7 by now.

Still 7 left. Maybe, there'll finally get it right, with the lucky number.

 

[Liranan]

AMD dropped the ball again this launch.

They can't help but shoot themselves in the foot.

Better luck next time,,, Maybe?

They don't care. They earn so much with Epyc and Instinct that, just like NVIDIA, they'd cater to the AAAAAAAAIIIIIIIIIIIIIIIIIIII market only if they could.

 

[yRaz]

They don't care. They earn so much with Epyc and Instinct that, just like NVIDIA, they'd cater to the AAAAAAAAIIIIIIIIIIIIIIIIIIII market only if they could.

They other thing people don't realize is that AMD is gaining market share fast in the laptop market with Strix halo. You can get an AMD APU and start gaming at a 60 class level. AMD is laughing all the way to the bank and, for some reason, everyone thinks they're on the verge of collapse because they aren't taking back market share from nVidia. AMD is probably one of the few tech companies actually worth their stock price/market cap.

 

[Liranan]

They other thing people don't realize is that AMD is gaining market share fast in the laptop market with Strix halo. You can get an AMD APU and start gaming at a 60 class level. AMD is laughing all the way to the bank and, for some reason, everyone thinks they're on the verge of collapse because they aren't taking back market share from nVidia. AMD is probably one of the few tech companies actually worth their stock price/market cap.

It is weird, indeed, as AMD have a larger market cap than Intel and have a very diversified portfolio, unlike both Intel and NVIDIA. NVIDIA are super heavily leveraged at 50:1, with AI their main market, and Intel are doing very badly after years of 14++++++++++++++++++++++++++++++++++++++++++++++++.

 

[yRaz]

It is weird, indeed, as AMD have a larger market cap than Intel and have a very diversified portfolio, unlike both Intel and NVIDIA. NVIDIA are super heavily leveraged at 50:1, with AI their main market, and Intel are doing very badly after years of 14++++++++++++++++++++++++++++++++++++++++++++++++.

nVidia is at the point where they are "investing" in companies so that said company can buy GPUs from them which boosts revenue. AMD recently made news for this with OpenAI, but nVidia has been artificially boosting their revenue by doing this for years. What they are doing is actually illegal but green line must go up. Outside of some ETFs, I pulled all my money out of nVidia earlier this year. I made a life time of gains off of nVidia in basically 10 years. What's going on with the "magic 7" stocks right now reminds me of the niffty 50 stock crash. My financial advisor once told me "stock prices having nothing to do with what a company is actually worth."

People say don't try to time the market. I think in this instance that waiting is the better bet. So many of these companies are so ridiculously over leveraged, have massive amounts of debt with P:E's that don't match their stock price. The market is going to crash, it's already heavily strained. AMD does about half as much revenue as nVidia, but a significant sum of nVidias revenue is from circular investing. They make money, "invest" it in a company that then uses that money to buy GPUs from them. That also allows them to use that money as a tax write off.

There is so much money going around in a circle right now between these tech companies. I can't remember who it was, I think it was Oricale, who bought a bunch of GPUs, leased them to another company and said they would buy all the compute that they generate from said company.

 

[Neatfeatguy]

Wild how we spent two years begging for affordable midrange cards and the moment one accidentally slips under MSRP everyone treats it like a solar eclipse. Do not look directly at the discount or you will summon a 5070 Super announcement.

There's practically no performance gains going from a mid range 4070 to mid range 5070.

Going from a 3070 to a 4070 you had roughly a 25% performance gain, plus you gained 4GB VRAM.

Going from a 2070 to a 3070 you had roughly a 50% performance gain.

People have the right to complain about the price and performance of the 5070 (or specifically, the whole line up of the 5xxx series). Just because it has finally slipped under the MSRP doesn't mean it's a good deal.

 

[Axeia]

In the UK the RTX 5070, RX 9070 and RX 9070 XT are all just about the same price making the XT a no-brainer. Heck if you're looking for something with specific features (RGB, a White shroud or something like that) they might even switch around as to which is cheaper. But if all your care about is the chip itself...
At the time of posting, cheapest
RTX 5070 - £572
RX 9070 - £580
RX 9070 XT - £590
RTX 5070 Ti - £720