In an interview with Vanity Fair, Johnson, who directed Star Wars Episode VIII: The Last Jedi, was talking about his latest movie, murder mystery Knives Out. At around the 2:50 mark in the video, he reveals an interesting fact about Apple’s restrictions on product placement.
Also another funny thing, I don't know if I should say this or not... Not cause it's like lascivious or something, but because it's going to screw me on the next mystery movie that I write, but forget it, I'll say it. It's very interesting.
Apple... they let you use iPhones in movies but -- and this is very pivotal if you're ever watching a mystery movie - bad guys cannot have iPhones on camera.
So oh nooooooo, every single filmmaker that has a bad guy in their movie that's supposed to be a secret wants to murder me right now.
So, remember that if you see someone using an iPhone in a movie, they’re not a bad character.
MacRumors notes that as part of Apple’s guidelines for using Apple trademarks and copyrights, the company says its products should only be shown "in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc,” so you’ll never see a serial killer beating someone to death with an iPhone 11.
"Of course I'm not a bad guy; I'm using an iPhone"