Reporting localized sales swings in small markets in isolated months is a terrible way to get an accurate picture of what's happening across Europe, but it sure does make for great doom and gloom headlines. One of the notable trends that's happening in Europe is that Tesla's sales in Norway has been booming throughout the entire year. You wouldn't know that from reading Rob's articles though. He reports that Tesla sales are down in Norway are down by 50%.
Model Y sales in Norway:
September (up 96%): https://www.bilstatistik.dk/nyheder/det-nordiske-bilsalg-september-2025/
August (up 17%): https://www.bilstatistik.dk/nyheder/det-nordiske-bilsalg-august-2025/
July (up 355%): https://www.bilstatistik.dk/nyheder/det-nordiske-bilsalg-juli-2025/
June (up 115%): https://www.bilstatistik.dk/nyheder/det-nordiske-bilsalg-juni-2025/
May (up 240%): https://www.bilstatistik.dk/nyheder/det-nordiske-bilsalg-maj-2025/
April (up 24%): https://www.bilstatistik.dk/nyheder/det-nordiske-bilsalg-april-2025/
March (up 13.7%): https://www.bilstatistik.dk/nyheder/det-nordiske-bilsalg-marts-2025/
February (up 6.75%): https://www.bilstatistik.dk/nyheder/det-nordiske-bilsalg-februar-2025/
January (up 3.86%): https://www.bilstatistik.dk/nyheder/det-nordiske-bilsalg-januar-2025/
Furthermore, sales in many countries often shift across the quarter. Yet Rob has focused on monthly sales all year long:
February - https://www.techspot.com/news/107047-tesla-sales-rise-uk-despite-global-backlash-against.html
April - https://www.techspot.com/news/108069-tesla-sales-europe-plunge-50-amid-backlash-over.html
August - https://www.techspot.com/news/109375-tesla-us-ev-share-drops-eight-year-low.html
October - https://www.techspot.com/news/110124-tesla-sales-crash-across-europe-drops-up-90.html (this article)
Spain is a great example of sales swinging. It's a small market and it's on the edge of the continent. So the timing of inventory arriving can vastly shift sales from one month to the next. Here are the sales in Spain each month of the year so far:
October (393 vehicles, down 31%) https://www.reuters.com/business/au...ain-some-european-markets-october-2025-11-03/
September (2,992 vehicles, up 3.4%) https://www.reuters.com/business/re...34-september-other-ev-sales-surge-2025-10-01/
August (1,435 vehicles, up 161%) https://www.reuters.com/business/au...pean-markets-extends-eighth-month-2025-09-01/
July (702 vehicles, up 27%) https://www.reuters.com/business/au...y-other-ev-sales-more-than-double-2025-08-01/
June (2,632 vehicles, up 61%): https://www.reuters.com/business/retail-consumer/new-tesla-sales-spain-rise-61-june-2025-07-01/
May (794 vehicles, down 29%): https://www.reuters.com/business/re...-29-may-while-other-ev-sales-soar-2025-06-02/
April (571 vehicles, down 36%): https://www.reuters.com/business/au...p-36-april-despite-ev-sales-surge-2025-05-05/
March (1,983 vehicles, up 34%): https://www.reuters.com/business/au...ars-rise-march-fall-first-quarter-2025-04-01/
February (909 vehicles, down 11%): https://electrek.co/2025/03/05/tesla-tsla-sales-crash-continues-in-europe-with-germany-down-70/
January (269 vehicles, down 75%): https://electrek.co/2025/02/03/tesl...europe-but-its-not-just-because-of-elon-musk/
YTD, Tesla sales are up 7-8% in Spain, but Rob reports a sales drop of 180 vehicles in Spain as evidence that Tesla sales are "crashing" lol. The truth of the matter is that sales in Spain are doing the opposite, but they are a great example of volatility. If a writer was biased toward Tesla, they could also use Spain as an example of Tesla growing in August, citing sales more than doubling. Rob should stick to longer term trends if he wants to be accurate, but the numbers are too juicy for him to pass up. I'm more interested in reading about downward trends than his isolated data points.
https://www.benzinga.com/markets/eu...es-how-the-company-performed-in-9-key-markets
https://www.msn.com/en-us/money/mar...rope-with-89-sales-drop-in-sweden/ar-AA1PJD5j
https://www.reuters.com/business/au...ain-some-european-markets-october-2025-11-03/
https://www.rte.ie/news/business/2025/1103/1541886-tesla-european-sales/
Had enough yet??
NO??
https://electrek.co/2025/11/03/tesla-tsla-keeps-getting-battered-in-europes-ev-market/
https://www.inkl.com/news/tesla-see...-s-how-the-company-performed-in-9-key-markets
https://money.usnews.com/investing/...nge-again-in-some-european-markets-in-october
I think its You, not Rob.