YouTube has its first 10 billion view video, and it's not from Psy

[Shawn Knight]

What just happened? A YouTube video has surpassed the 10 billion views mark for the first time. It’s not from Psy, the South Korean pop sensation that set all sorts of records on the platform nearly a decade ago, but it does have ties to the same region and a catchy rhythm that was a worldwide viral sensation.

“Baby Shark” was published on YouTube by Pingfong in mid-2016 and has become the first and only video to generate more than 10 billion views. The catchy song and dance video for kids managed to amass nearly two billion views by the end of 2018 and just two years later, it had become the most-watched video on the platform with more than seven billion views worldwide.

Pinkfong is a children entertainment brand from SmartStudy, a South Korean educational entertainment company that’s been in business since 2010. In 2019, Pinkfong’s US CEO, Bin Jeong, said they didn’t expect the clip to soar in popularity the way it did. “The ones that make it, make it on their own,” Jeong added.

YouTube's first and only video to pass 10 billion views.

You may be surprised to learn that several of the top 10 videos on YouTube cater to children. A quick check of Wiki’s most-viewed YouTube videos reveals that six of the top 10 are kids’ videos.

For those curious, Psy’s hit video for Gangnam Style currently sits just outside of the top 10 in the number 11 position with 4.3 billion views. That's impressive in its own right and shows just how difficult it can be to reach the top of the mountain and stay at or near the summit.

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https://www.techspot.com/news/92989-youtube-has-first-10-billion-view-video-not.html

 

[Neatfeatguy]

I should flog myself for not being part of the "woke" community that views youtube or utilizes social media.

 

[winjer]

I was expecting something really bad. Maybe some dumb influencer, or some celebrity, or some woke ****. But it's just a video for kids. So, OK.

 

[Squid Surprise]

I’m an elementary teacher and I can vouch for Baby Shark being crazy-popular... I even played it today for a grade 3 class

 

[alainw1977]

My daughter herself is responsible for at least 100 views.

 

[punctualturn]

This is blasphemy and we must fight back!

Psy, here I go again buddy!

 

[Sausagemeat]

What I find bizarre is that kids today see YouTube like we see Netflix or BBC, HBO etc. A friend of mine who’s a schoolteacher asked her class of infants what they watch on Netflix and only a few of them even knew what Netflix was, with those kids making jokes like “oh that’s boomer tv”.

I firmly believe that the old TV studios we all grew up with are under a lot of pressure right now, the likes of ITV, Channel 4, ABC etc. You get teenage YouTubers with an iPhone getting more views than all of the mainstream studios combined and then some! Well all are at risk except the BBC as they literally use the government to force people to pay for it. I haven’t consumed any of their programming since they canned top gear 5 years ago and yet I still have to pay about the same as I pay Netflix every month or I go to prison!

 

[Geralt]

The worst children song ever. Horrible!

 

[Mr Majestyk]

I should flog myself for not being part of the "woke" community that views youtube or utilizes social media.

Well you definitely should flog yourself.

 

[GamerNerves]

Hate to say this but this song is incredibly simple and lazy, but I can understand if it's aimed for very young children, like for three years old. Simply there is no creativity. I assume this has been shared around the internet for some meme purpose or similar.

 

[yRaz]

What I find bizarre is that kids today see YouTube like we see Netflix or BBC, HBO etc. A friend of mine who’s a schoolteacher asked her class of infants what they watch on Netflix and only a few of them even knew what Netflix was, with those kids making jokes like “oh that’s boomer tv”.

I firmly believe that the old TV studios we all grew up with are under a lot of pressure right now, the likes of ITV, Channel 4, ABC etc. You get teenage YouTubers with an iPhone getting more views than all of the mainstream studios combined and then some! Well all are at risk except the BBC as they literally use the government to force people to pay for it. I haven’t consumed any of their programming since they canned top gear 5 years ago and yet I still have to pay about the same as I pay Netflix every month or I go to prison!

I almost exclusively watch YouTube but that's because I watch lots of tech, engineering and history stuff. There's lots of good content on YouTube but it takes awhile before our overlords at Google can start recommending stuff you like reliably

 

[ZedRM]

A kids video. That actually makes sense.

 

[screenfacer]

I should flog myself for not being part of the "woke" community that views youtube or utilizes social media.

As someone who's been very active on social media since middle school, its very telling that no one actually uses the word "woke" unironically. What are you people even trying to criticize?

 

[scavengerspc]

As someone who's been very active on social media since middle school, its very telling that no one actually uses the word "woke" unironically. What are you people even trying to criticize?

Fun Fact. The opposite of the word "woke" is asleep. Ironic, since those who use the word such as seen here are from people that seem to be sleeping their way through life.

 

[Nobina]

I wouldn't watch this as a kid.

 

[Biostud]

My kids (age 1-4) used YouTube, but we (parents) decided that it was too crappy and too many commercials, so one day it just didn't exist anymore.

 

[ZedRM]

I wouldn't watch this as a kid.

Neither would I.

 

[Geralt]

Neither would I.

The lyrics is very deep. Quite a genius wrote it. For morons' children, obviously.

 

[terzaerian]

What I find bizarre is that kids today see YouTube like we see Netflix or BBC, HBO etc. A friend of mine who’s a schoolteacher asked her class of infants what they watch on Netflix and only a few of them even knew what Netflix was, with those kids making jokes like “oh that’s boomer tv”.

I firmly believe that the old TV studios we all grew up with are under a lot of pressure right now, the likes of ITV, Channel 4, ABC etc. You get teenage YouTubers with an iPhone getting more views than all of the mainstream studios combined and then some! Well all are at risk except the BBC as they literally use the government to force people to pay for it. I haven’t consumed any of their programming since they canned top gear 5 years ago and yet I still have to pay about the same as I pay Netflix every month or I go to prison!

The mainstream studios are making a huge push to invade YouTube and are paying the site to promote their content, and it's making the community very resentful.

The sooner the networks go extinct the better.

 

[Puiu]

It's a video that usually just put on repeat for kids. I understand why.

 

[Squid Surprise]

The lyrics is very deep. Quite a genius wrote it. For morons' children, obviously.

It’s an OLD song… the video simply jazzed up the tune and went viral… I remember singing the song at camp 35 years ago…

 

[tellmewhy]

YT has in total about 5 billion videos, from them only the 1/1000th they are songs (the whole Spotify has 70m).

But in the list of the 1000 most popular videos almost all (99%) are songs and the rest 0.9% are videos for kids (without songs) and only the 0.1% they are typical videos.

In the top100 there is only one which is not song from masha. In top350 there are only 7 which are not songs and all 7 they are for kids..

 

[Aryassen]

It’s an OLD song… the video simply jazzed up the tune and went viral… I remember singing the song at camp 35 years ago…

OK, I didn't not expect that: our childhood songs were quite different (with actual lyrics, for one), but still good to know. Thanks for sharing
(I still don't like it, not one bit, but hey, apparently man people do, so that's that)

 

[McMurdeR]

What I find bizarre is that kids today see YouTube like we see Netflix or BBC, HBO etc. A friend of mine who’s a schoolteacher asked her class of infants what they watch on Netflix and only a few of them even knew what Netflix was, with those kids making jokes like “oh that’s boomer tv”.

I firmly believe that the old TV studios we all grew up with are under a lot of pressure right now, the likes of ITV, Channel 4, ABC etc. You get teenage YouTubers with an iPhone getting more views than all of the mainstream studios combined and then some! Well all are at risk except the BBC as they literally use the government to force people to pay for it. I haven’t consumed any of their programming since they canned top gear 5 years ago and yet I still have to pay about the same as I pay Netflix every month or I go to prison!

This is true. Some of these kids videos are relatively harmless, but my kids have suddenly moved onto watching channels of loud & annoying American youths playing Minecraft, Fortnite, Among Us, Roblox and various mods. We deleted YouTube off all the devices today on the pretext it was a punishment for something the kids had done. Truth is, I just can't listen to any of it anymore!!

 

[ZedRM]

The lyrics is very deep. Quite a genius wrote it. For morons' children, obviously.

If by "Deep" you mean like a puddle of water, then yes.