Nintendo is shutting down its loyalty-rewards program, will replace it at a "later date"By Shawn Knight
Nintendo is shutting down its Club Nintendo loyalty-rewards program after more than six years of service.
Club Nintendo launched in North America in October 2008. It rewards members with items such as downloadable games, posters or character figures in exchange for "Coins" that can be earned by registering Nintendo products and completing surveys.
Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing, thanked all of the Club Nintendo members for their dedication to the Nintendo brand, their love for Nintendo consoles and its characters.
Moffitt added that they want to make the transition time as easy as possible so they are adding dozens of new rewards and downloadable games to help members clear out their balances.
With new physical reward options coming in February, existing members with a worthwhile Coin balance would be well-advised to play the waiting game to see what sort of new rewards will be offered.
Gamers in Canada and the US can earn additional coins through the end of March and can redeem them through the end of June. As such, all accounts will shut down on July 1.
Those in Australia and the UK will have until the end of September to cash in their rewards.
In its place, Nintendo said it will be announcing a new customer loyalty program at a later date. No word yet on what exactly that might entail.