Apple iPhone 17 Pro

The question is, should you buy this phone – the iPhone 17 Pro – or opt for the 17 Pro Max, the 17 or the Air? For me, the iPhone 17 Pro is the phone to buy of this current crop of iPhones, despite the ugly redesign.

It has been a while since we last saw an iPhone Pro that looked fresh and it's this new generation that brings a new look. The iPhone 17 Pro marks a shift towards an aluminum unibody, but it also brings a square sensor selfie camera (in a way), an...

For years, Apple was known as the company that puts design first, and practicality second. Super thin iPhones became the symbol of the early Apple design era, led by design hall of famer Jony Ive.All of that has slowly but surely changed in the past few...

Apple's iPhone 17 Pro packs all the power of the Max into a smaller, more hand- and pocket-friendly design without compromising performance.

Yes, it's smaller than its Pro Max sibling, but the iPhone 17 Pro gets all the same upgrades that make it a stellar flagship, including double the storage, brilliant Center Stage camera, and a redesign that makes it look like an instant classic. The only thing missing is more AI features.

That's the iPhone 17 Pro and iPhone 17 Pro Max. No one with an iPhone 15 and newer needs to upgrade (iPhone 14 and iPhone 13 owners might be fine if your device is performing OK, but the switch to USB-C might be warranted). Better heat management delivers better sustained performance. Better battery life means less charging, maximizing your battery health. And the improved cameras keep it at the top of the smartphone camera rankings. What's not to love? And I didn't even have to say “Apple Intelligence” once.

The iPhone 17 Pro features Apple's fastest processor and best camera array ever. It's a pleasure to look at, hold, and use, and in my experience it never failed to impress. The cameras produce images that can compete with shots from pro cameras, the screen is brilliant, and, even without (still) the ultimate Siri, the Apple Intelligence features are formidable. It's the Pro-level iPhone for those who want a more pocket-friendly design than the Pro Max, at a price that's a little closer to reasonable.

The iPhone 17 Pro and iPhone 17 Pro Max offer a lot of compelling features. Despite a redesign that might otherwise suggest a considerable upgrade, most of the changes are modest. The iPhone 17 Pro and Pro Max are the best iPhones if you’re after the longest battery life, best cameras, and the most power from Apple’s 2025 lineup.